Allure announces launch of iPhone app at annual Best of Beauty event
NEW YORK Allure magazine hosted its annual Best of Beauty event on Monday, Sept. 13, at Jazz at Lincoln Center in New York, and announced the launch of its first iPhone app, dubbed the Best of Beauty iShopper.
Allure VP and publisher Agnes Chapski spoke about the Best of Beauty Seal’s power to the crowd of more than 425 guests. "The Best of Beauty Seal commands as much recognition as the Good Housekeeping Seal, and moves over 85 million products a year," Chapski stated.
Meanwhile, Allure editor-in-chief Linda Wells spoke of the multitude of choices when it comes to beauty, and how studies have shown that can lead to consumer anxiety. "We narrow down the tens of thousands of beauty choices to a concise list of winners. Suddenly, finding what’s just right is a breeze. And now that we have the iPhone app to take with you to the store, the choices become that much easier. It’s like having a miniature Allure editor in your handbag with you at all times," Wells stated.
By downloading the free app, consumers will have the entire Best of Beauty winners list at their fingertips, and GPS will allow them to find the stores selling the products. Users can shop by product or store and customize their own shopping list. The Best of Beauty iShopper app will be available in the App Store on Sept. 21.
‘Stylish’ women are active spenders, loyal to ‘winning brands’
NEW YORK Women who consider themselves “stylish” and follow the hottest fashion trends are actively spending in 2010, with a greater focus on quality and value, according to a recent study.
The “Why She Shops: The 2010 Fashion and Beauty Study,” conducted by Bain & Co. in cooperation with Vogue magazine, found that while style-conscious women still are skeptical about paying full price, they explicitly are seeking durability when it comes to buying clothing and accessories. Furthermore, as it relates to apparel, accessories and beauty brands, loyalty is “the consistent thread for winning brands.”
“Big or small, mass or luxury, older or younger, the consistent thread for winning brands is loyalty,” stated Erika Serow, a Bain Retail practice partner and lead author of the study.
The study, which surveyed more than 5,000 female shoppers in June 2010, also found that when it comes to luxury, 15% of style-conscious women accounted for 70% of luxury spending in apparel, accessories and beauty.
Style-conscious women are shopping both in stores and online. When shopping in stores, they prefer specialty or vertical retailers to typical department stores, spending 55% of their apparel spend and 40% of their accessories spend with specialty retailers. They purchase beauty products at a mix of mass merchants, drug stores, vertical retailers or grocery outlets.
Online, the participants indicated that they spend nearly twice as much on apparel, accessories and beauty products as the average woman. Despite being much heavier users of mobile and social media than the average population, they only are beginning to use text messages to help them shop (5%), to rely on social networks for shopping ideas (10%) or make purchases from their mobile phones (12%).
Report: Lady Gaga to develop namesake fragrance with Coty
NEW YORK Lady Gaga’s meat dress, which she wore at the 2010 MTV Video Music Awards, still may be causing a stir, but there’s another Gaga-related buzz hitting the newswires: her fragrance deal with Coty.
Coty has not yet issued a formal announcement detailing the specifics of the launch, but the company did state in a comment sent to Drug Store News: "Coty is excited to be partnering with Lady Gaga to develop her first-ever signature fragrance. We will be unveiling additional information regarding our dynamic partnership at a later date."
According to published reports, the fragrance will launch during spring 2012 and will be released under Gaga’s name.
During Sunday’s awards event, Gaga won eight awards.