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Alliance provides programs to help retailers track cold, flu and allergy outbreaks

BY Michael Johnsen

WINSTON-SALEM, N.C. Alliance, a RockTenn company, develops seasonal-solution merchandising programs for brands and retailers that help to track approaching cold, flu and allergy outbreaks; target stores with solution centers and drive purchase via shopper education and seasonal alerts.

A leading point-of-purchase display company in the U.S., Alliance offers capabilities across the full spectrum of in-store marketing, including merchandising solutions that achieve brand, shopper and retailer objectives at the lowest total cost; promotional and permanent merchandising programs; and retailer and shopper insights.

For more information, please contact Chris Redmond, at (609) 707-4564; or via e-mail: credmond@rocktenn.com.

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“The Wrestler” to be released on Blu-Ray, DVD next month

BY DSN STAFF

CENTURY CITY, Calif. An unlikely hero’s story will be released on Blu-Ray and DVD next month.

Twentieth Century Fox Home Entertainment announced Friday that its critically-acclaimed film, The Wrestler, will be released nationwide April 21.

The film stars Mickey Rourke as pro wrestler Randy “The Ram” Robinson, a former superstar now paying the price for twenty years of grueling punishment in and out of the ring.

The Blu-Ray release of The Wrestler will include a digital copy”, and includes bonus features “Within the Ring” featurette, a “Wrestler Round Table”, and a music video of the film’s theme song, performed by Bruce Springsteen. The single-disc DVD will also feature the “Within the Ring” featurette and music video.

The Blu-Ray Disc will be available for a suggested retail price of $39.99.  A single-disc DVD will also be available for the suggested retail price of $29.98.  Prebook is March 11.

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Study: Adults with arthritis and heart disease likely to be physically inactive

BY Michael Johnsen

ATLANTA Arthritis may create an additional barrier to using physical activity to help people manage their heart disease, according to a study by the Centers for Disease Control and Prevention released last week.

The study said adults with both heart disease and arthritis are significantly more likely to be physically inactive than those with heart disease alone.

The study in the Morbidity and Mortality Weekly Report found that arthritis is common among those having heart disease — approximately 57% of adults with heart disease have arthritis.

In the study, about 29% of adults with arthritis and heart disease were inactive, compared to 21% of people with heart disease alone, 18% of those with arthritis and 11% of adults with neither condition.

“Engaging in regular physical activity can help reduce arthritis pain and improve joint function, which in turn can help people with heart disease get more active and better manage both conditions,” said Chad Helmick, a CDC medical epidemiologist and coauthor of the study.

The study, based on combined 2005 and 2007 Behavioral Risk Factor Surveillance System data, show that the prevalence of physical inactivity for adults with both heart disease and arthritis varied substantially from state to state — ranging from 20.5% in Colorado to 50.3% in Kentucky.

“Unfortunately, many people living with both arthritis and heart disease seldom or never exercise because they may be unsure about which activities are safe and worry about aggravating their joint or heart problems,” commented Janet Collins, director of CDC?s National Center for Chronic Disease Prevention and Health Promotion. “These fears are readily addressed by good information, consultation with their doctor, evidence-based programs, and strong social support.”

Nationwide, 14.1 million adults have heart disease. Inactive persons with heart disease who increase activity benefit from improved physical function and lowered blood pressure and blood cholesterol levels.

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