HEALTH

Alli spokeswoman Judd share her progress with private concert

BY Michael Johnsen

PARSIPPANY, N.J. Alli spokeswoman Wynonna Judd held a private performance July 11 at the Country Music Hall of Fame in Nashville to celebrate her progress since starting the Alli method, which has included dropping two dress sizes. The concert was held exclusively for 50 sweepstakes winners.

“In the past few months, I’ve learned to look at weight loss with a fresh approach that includes better nutrition, exercise and emotional support,” Judd said. “I am so encouraged by my progress and am loving the way I feel. I was thrilled to perform for and fellowship with an audience that is also working toward a healthier way of living.”

Wynonna announced her partnership with GlaxoSmithKline Consumer Healthcare on its weight-loss Alli brand in January. Judd appears in the brand’s national advertising campaign and is participating in a series of promotions throughout the year.

“The Alli Method is about succeeding through healthy, gradual weight loss,” stated Rachel Ferdinando, VP weight control for GlaxoSmithKline Consumer Healthcare. “We’re proud of [Judd’s] progress and to be her partner in her journey to develop a healthy relationship with food. She is an amazing woman and her accomplishments both on and off the stage make her an inspiration to people everywhere.”

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Bayer Diabetes Care launches Didget in England, Ireland

BY Michael Johnsen

NEWBURY, England Bayer Diabetes Care in England and Ireland on Monday launched Didget, a blood glucose meter designed for kids with diabetes that connects directly to Nintendo DS and Nintendo DS Lite gaming systems.

The Didget meter is designed to help kids manage their diabetes by rewarding them for building consistent blood glucose testing habits and meeting personalized glucose target ranges.

“One of the biggest challenges facing parents of children with diabetes is the constant struggle to instill the habit of regular blood glucose testing that is critical for consistent diabetes management,” stated John Gregory, professor in Paediatric Endocrinology, Wales School of Medicine, Cardiff University. “Bayer’s Didget meter can help ease the parent/child tension that testing often creates by adding an element of fun and rewards to the routine. Because it is designed with children in mind, Bayer’s Didget meter can transform a child’s blood glucose testing experience from something they have to do into something they want to do.”

“The Didget meter is a revolutionary development in healthcare management,” stated Sandra Peterson, head of Bayer Medical Care. “Up until now, blood glucose monitors have been created with adults in mind. … This product was inspired by a parent of a child with diabetes, to directly address the challenges facing kids with diabetes and their parents.”

The Didget meter, intended for use by kids between the ages of 5 and 14, will also connect to Bayer’s Didget World (http://www.bayerdidget.co.uk), a new password-protected web community where kids can spend points that they earn from consistent monitoring practices and create their own page. Bayer’s Didget World is currently in development and will be available soon.

Bayer’s Didget meter is based on Bayer’s Contour system and uses the same technology and test strips.

According to Bayer’s web page www.bayerdidget.com, the meter is not yet available for sale in the United States.

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Upsher-Smith announces updates to PreNexa Web site

BY Michael Johnsen

MINNEAPOLIS Upsher-Smith on Monday announced updates to its Web site PreNexa.com, which features PreNexa, a single-capsule prenatal vitamin with more plant-based DHA (docosahexaenoic acid) than other single-capsule prenatal vitamins taken once a day.

The updated content and offerings on prenexa.com include folic acid vitamins and supplementation facts, a $5 money-saving coupon redeemable each month and a function for women to make free personalized address labels.

Throughout 2009, consumers can save $5 on each PreNexa prescription by downloading the coupon and redeeming it at their pharmacy, Upsher-Smith stated.

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