Allergen receives FDA approval for eyelash enhancement product
IRVINE, Calif. Pharmaceutical company Allergen has received Food and Drug Administration approval for a new prescription product that increases the length, thickness and darkness of eyelashes.
Latisse is a once-daily prescription treatment that is applied to the base of the upper eyelashes with a single-use-per-eye disposable applicator.
Users can expect to see longer, fuller and darker eyelashes in as little as eight weeks, with full results in 16 weeks. To maintain the effect, continued treatment with Latisse is required, according to the company. If a patient stops using the product, eyelashes will gradually return to where they were prior to treatment over a period of weeks to months.
The product will be available with a prescription only and is expected to launch nationwide in the first quarter of 2009. Allergen estimates global peak sales of Latisse could exceed $500 million a year.
Latisse was clinically tested in a Phase III, multi-center, double-masked, placebo-controlled study to assess its safety and efficacy. In addition, like Botox, which was first approved by the FDA as a medical treatment for eye disorders and was later found to have an aesthetic benefit, bimatoprost, the active ingredient in Latisse, was first approved in 2001 as a medical product to lower intraocular pressure in people with open-angle glaucoma or ocular hypertension. Patients treated with bimatoprost for this specific eye condition experienced eyelash growth as a side effect.
L’Oreal signs actress Elizabeth Banks as celebrity spokeswoman
NEW YORK L’Oreal Paris has signed actress Elizabeth Banks as a new spokesperson for the company and its brands. Banks will be featured in new print and television advertisement in the United States in February.
“We are thrilled to welcome the beautiful and talented actress Elizabeth Banks to our L’Oreal Paris family of spokespeople,” said Karen Fondu, president of the L’Oreal Paris division of L’Oreal USA. “[Banks] is the newest addition to an amazing line up of exceptional women who all embody the values of L’Oreal. [Banks]’s talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience.”
Banks can currently be seen as First Lady Laura Bush opposite Josh Brolin (as George W. Bush) in Oliver Stone’s “W” and can also be seen starring opposite Seth Rogan in Kevin Smith’s “Zack and Miri Make a Porno.” For early 2009, Banks will star in “Uninvited” and “Lovely Still.”
On the small screen, Banks has a recurring role as Dr. Kim Porter on NBC’s hit television series “Scrubs.”
Sally Hansen to launch hair removal products for body, face in 2009
NEW YORK Coty Inc.’s Sally Hansen brand is launching three new hair remover products for 2009.
Available in March will be the new Naturally Bare Creme Hair Remover for Body, Naturally Bare Waxing Strips for Faces & Little Spaces, and Sensitive Skin Spray-On Shower-Off Hair Remover.
The Naturally Bare Creme Hair Remover for Body is a patented micro-bead formula with Moisture-Lift Jojoba Beads that “prop up” hair so the remover works deeply for greater results. The formula includes honey, chamomile, lemon and soy. The price is $8.
To remove hair from little places like toes, knuckles, belly and facial areas, there’s the new Naturally Bare Waxing Strips for Faces & Little Spaces. The water-rinseable wax strips are pre-cut and pre-sized and are made on naturally derived PLA film. The price is $6.
The Sensitive Skin Spray-On Shower-Off Hair Remover works to remove hair in as little as three minutes by spraying, waiting and rinsing away. The product has a 360-degree spray to reach those hard-to-reach-places. The formula is made with lavender, vitamin E, aloe and botanical extracts for sensitive skin and features a hair growth inhibitor to help reduce the appearance of growth over time. The price is $8.