BEAUTY CARE

Allegro unveils new Modella 2011 fall/winter collection

BY Antoinette Alexander

LOS ANGELES — Allegro, a division of Conair, has unveiled the new Modella 2011 fall/winter collection, which combines fashion and function with a variety of cosmetic and travel accessories in trendy colors and designs, ranging from pink florals and vibrant plaid to wild cheetah prints.

The 2011 fall/winter collection, which retails for between $1.97 and $19.99, features 11 new lines of cosmetic and travel accessories for both girls and guys. The collection includes the following lines and styles:

Classic Zebra (Walmart exclusive)

  • Getaway set, $19.97;

  • 4-piece train set, $13.97;

  • Valet, $14.97;

  • Mini train, $9.97; and

  • Wristlet, $3.97.

Picture Perfect (Walmart exclusive)

  • Tote set, $16.97;

  • Fitted weekender, $14.97;

  • Short train, $9.97;

  • Rectangle organizer, $4.88; and

  • Purse kit, $2.97.

Bangkok (Walmart exclusive)

  • Weekender, $14.97;

  • Mini train, $9.97; and

  • Purse kit, $2.97.

Craft Fare (Walmart exclusive)

  • Tote set, $16.97;

  • 3-piece train set, $13.47;

  • Mini train, $9.97; and

  • Purse kit, $2.97.

Bubble Trouble (Walmart exclusive)

  • 3-piece train set, $13.47;

  • Short train case, $9.97;

  • 3-piece clutch set, $7.97;

  • Rectangle organizer, $4.88; and

  • Purse kit, $2.97.

Cheetah Chic (Walmart exclusive)

  • Tote set, $16.97;

  • 3-piece train set, $13.47;

  • Fitted valet, $14.97; and

  • Purse kit, $2.97.

Check Mate (Walmart exclusive)

  • Weekender, $14.97;

  • 3-piece train set, $13.47; and

  • Wristlet, $3.97.

Everyday Jacquard (Walmart exclusive)

  • Traveler, $19.97

Leopard Love (Walmart exclusive)

  • Bowler duffle, $11.47

Beauty Basics (Walmart exclusive)

  • Black dots 2 zip purse, $3.47;

  • Duffle PVC, $11.47;

  • PVC TSA bag, $5.97; and

  • Clear purse, $1.97.

Men’s Kits (Walmart exclusive)

  • Large men’s kit, $9.97;

  • Rectangle men’s kit, $5.97; and

  • PVC men’s kit, $4.88.

Wild Child (available at Walgreens)

  • Fitted weekender, $19.99;

  • Cosmetic box, $9.99;

  • Foldover clutch, $8.99; and

  • Purse kit, $3.99.

Marseille (available at Walgreens)

  • Weekender, $17.99;

  • 2-piece train case, $12.99;

  • Clutch, $7.99; and

  • 2 -piece purse kit, $5.99.

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Energizer Personal Care creates sun care division

BY Antoinette Alexander

ST. LOUIS, Mo. — In an effort to have an even greater impact on the sun care category, Energizer Personal Care has announced the establishment of its sun care division, which brings together sunscreen brands Banana Boat and Hawaiian Tropic, as well as its private-label brand, Alpha To Omega.

In a notice to the trade announcing the introduction of the sun care division, Energizer Personal Care also outlined several initiatives, including the recent launch of its Everyday Essentials Platform, greater sun care education and continued product innovation.

The Everyday Essentials platform is a unifying identity that brings together its brands and capabilities. According to the manufacturer, its Everyday Essentials will aim to change the way that people think about and shop for sun care products. It will partner with customers and industry thought-leaders to reimagine the way it develops, markets and builds the sun care category. Today, an estimated 62% of U.S. households don’t protect their skin from the sun. By 2020, EPC’s sun care division wants 1-in-2 people across North America to recognize sunscreen as an everyday essential.

The manufacturer also stressed its dedication to better understanding how people think about sun protection. In a shopper research study, it was discovered that 46% of consumers don’t know how much sunscreen to apply, and 49% of consumers don’t know how often to reapply sunscreen.

In light of these findings, the sun care company launched this summer the Banana Boat Sun 101 educational campaign in partnership with The Skin Cancer Foundation to help families learn how to best protect themselves from the sun. As part of the Sun 101 campaign, the company will donate $1, up to $101,000, to The Skin Cancer Foundation for each consumer who gets "Sun Certified" via a short online quiz.

It also is promoting responsible sun education through all of its Hawaiian Tropic communications channels, including Facebook and on the brand’s website.

With regard to product innovation, new launches this year include Banana Boat Continuous Spray SPF 110, Banana Boat Baby and Kids Tear-Free Sting Free, as well as a new family-size pump bottle.

Building off of its brand revamp last year, Hawaiian Tropic has launched new Shimmer Effect lotion sunscreen and After Sun lotion. The Shimmer Effect Lotion sunscreen, available in SPF 20 and SPF 40, adds a hint of shimmer to enhance and highlight skin tone.

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Boots No7 products earn Good Housekeeping Seal

BY Antoinette Alexander

NORWALK, Conn. — U.K. health and beauty retailer Boots, whose branded products are available in the United States at Target, Ulta and ShopBootsUSA.com, and at Shoppers Drug Mart in Canada, announced that four of its No7 products have received the Good Housekeeping Seal by the Good Housekeeping Research Institute.

The Boots No7 products that received the seal include:

  • No7 Protect & Perfect intense beauty serum;

  • No7 Intensive line filler;

  • No7 Advanced Renewal Anti-Aging Glycolic peel kit; and

  • No7 Protect & Perfect hand cream SPF 15.

Prior to earning the Good Housekeeping Seal, the No7 products won in Good Housekeeping’s 2010 Anti-Aging Awards, winning in four respective categories, including Best Anti-Aging Serum and Best Instant Wrinkle Smoother.

"The No7 brand is the result of in-depth research and development driven by consumer insights on aging," stated Stephen Lloyd, CEO of Boots Retail U.S.A. "All products are extensively tested individually and as part of a skin care regime, working closely with a number of dermatology experts and universities to continually make new strides in skincare technology. Receipt of the Good Housekeeping Seal reinforces the brand’s commitment to developing anti-aging products that are backed by science."

The No7 Protect & Perfect intense beauty serum in particular, lauded for its super-intensive formula, received a perfect score for firming in Good Housekeeping’s first-ever Anti-Aging Awards, which tested 90 products in more than 3,000 lab tests with more than 800 volunteers, the company stated.

Introduced in 1909, the Good Housekeeping Seal is one of the first and most recognizable consumer emblems; its clearance standards set the benchmark for product integrity both in the beauty industry and beyond, signifying the product bearing the Seal has been tested and works as promised. Per the Good Housekeeping Research Institute’s criteria, all products that have earned the Seal carry a two-year limited warranty.

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