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All Sport Inc., Dr. Pepper Snapple Group to launch zero-calorie sports beverage

BY Allison Cerra

PLANO, Texas All Sport, Inc. and Dr Pepper Snapple Group, Inc. announced Tuesdayis that they are set to launch what the companies boast as the first and only zero-calorie sports drink.

All Sport Naturally Zero, the first and only zero-calorie sports drink sweetened with rebiana, an all-natural sweetener from stevia.

“Athletes and exercisers continue to drive new demands on the sports-drink market,” said Gary Smith, chairman, CEO, All Sport, Inc. “All Sport Naturally Zero is a zero-calorie sports drink that provides all of the hydration without the calories, naturally.”

Rebiana is an all-natural zero calorie sweetener derived from the stevia plant. Stevia has been used as a sweetener for centuries and rebiana was recently approved by the United States Food and Drug Administration for use in a variety of foods and beverages.

All Sport Naturally Zero 20-ounce bottles will be available April 2009 in convenience and gas, grocery and specialty retail channels in three flavors: Dragonfruit, Strawberry Star Fruit and Mandarin Orange. Additional information on product and availability can be found online at www.drinkallsport.com.

 

KelloggsDRSNhttp://www.centerstoregrowth.com

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EB Performance to launch DynaBites protein cookies

BY Allison Cerra

DEERFIELD BEACH, Fla. EB Performance announced Monday its launch of DynaBites, Bite-Size Chocolate Chip Protein Cookies, the second product in the company’s unique line of nutritious and flavorful snacks.

DynaBites follows the launch of the company’s PB & Whey Protein Bites last year, and will be available in select stores this spring.

Each bag of DynaBites are preservative-free and kosher certified, and contain 15 grams of protein and a low-glycemic sweetener known as organic agave syrup.

EB also has a deep development pipeline of innovative products including its naturally sweetened, whey protein beverages that will soon be released. The company’s goal is to offer the consumer both healthier snack and beverage alternatives while emphasizing the benefits of whey protein.

Whey protein is considered the highest quality form of protein and contains essential amino acids that the body requires for good health. Additionally, it offers excellent digestibility and research has shown its ability to support satiety, or a feeling of fullness, helping people feel fuller longer so that they eat less.

“The development of this product was the reason we decided to launch EB Performance in the first place. It is the first product of its kind, and fits in perfectly with the growing desire for more healthy, convenient and functional snacks,” said Dan Schapiro, co-founder of EB Performance. “People have become instant fans of DynaBites, using them in creative ways such as blending it as part of smoothies and even adding them to a bowl of milk for a great, high-protein breakfast.”

 

KelloggsDRSNhttp://www.centerstoregrowth.com

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FDA seeks to shut down tortilla manufacturer

BY Alaric DeArment

ROCKVILLE, Md. Not long after a nationwide salmonella scandal drove Peanut Corporation of America out of business, the Food and Drug Administration has moved to shut down a Chicago-based tortilla manufacturer, alleging repeated manufacturing safety violations.

The FDA announced Friday that it had filed an injunction preventing Del Rey Tortilleria from manufacturing and distributing soft-shell flour tortillas until it obtains approval from the agency, citing an “extensive history” of violating current good manufacturing practice, or cGMP, requirements for food. A complaint filed by the United States attorney in Chicago alleges that Del Rey’s manufacturing practices don’t adequately protect consumers against contamination.

“We cannot allow a company to produce potentially contaminated products because of failing to have adequate procedures in place,” said Michael Chappell, FDA acting associate commissioner for regulatory affairs, in a statement. “This enforcement action shows the FDA will take the appropriate measures deemed necessary under the Federal Food, Drug and Cosmetic Act to protect the public’s health.”

During inspections, the FDA found violations that included improperly stored cleaning chemicals, unsuitable containers used for food processing and other unsanitary conditions. The complaint also said the company recalled several products after some of its flour tortillas were linked to gastrointestinal sickness in schoolchildren.

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