All launches Oxi-Active laundry detergent
WILTON, Conn. All has launched a new laundry detergent designed to fight life’s toughest stains.
All’s Oxi-Active is a 2-in-1 advanced detergent that promises to remove tough stains in a single wash. In line with its debut, All is launching a campaign in New York City with a birthday party-themed media event to show how effective it is.
“We want to give moms the reassurance and confidence to enjoy all the messy moments their kids are already enjoying,” said Kevin Keating, marketing director for Sun Products Corp. “With all Oxi-Active and its 2-in-1 advanced cleaning power, moms can focus on their child’s first birthday party and that first chocolate ice cream cone rather than the bib.”
Campbell’s promotes DiSilvestro to SVP finance
CAMDEN, N.J. Campbell Soup Co.’s VP controller has been promoted to a newly created position, reporting to the company’s SVP-CFO and chief administrative officer.
Anthony DiSilvestro was appointed to the role of SVP finance and will play a key role in developing and executing Campbell’s global finance strategy. In addition to his responsibility for the controller’s, tax and treasury departments, DiSilvestro will oversee finance directors in Campbell’s global procurement and supply chain groups. The company plans to conduct a search for a controller to succeed DiSilvestro. He will continue to report to Craig Owens, SVP, CFO and chief administrative officer.
Commenting on DiSilvestro’s promotion, Owens said, “Anthony has been a top performer since joining Campbell more than a decade ago. His expertise, strategic capabilities and deep knowledge of our company make him especially well suited to his new responsibilities. I am looking forward to continue working with Anthony in his new role as we further enhance our global finance function.”
Rx chains give food depts. fresh start with perishables
Food is an important business for the drug channel; National Association of Chain Drug Stores estimates suggested the category represents nearly 20% of front-end sales. While drug chains have steadily expanded their shelf-stable, refrigerated and frozen sections, they have largely stayed away from perishables, leaving the challenges of daily delivery of fresh-food products to other channels.
Now a few innovative chains are testing the waters in the fresh-food category. New York City-based Duane Reade has significantly expanded food at its 16th Street and 8th Avenue location in Manhattan. Food now comprises about 40% of the 15,000-sq.ft., two-level store. Offerings include fresh sandwiches, single-serve entrees, baked goods, freshly packed deli meats, freshly packed salads and vegetables, and self-serve Starbucks coffee.
The frozen food section also has been expanded in the store to 500 SKUs of frozen convenience foods—from frozen burgers and frozen chicken breasts to frozen vegetables and appetizers. A front-of-store island contains fresh sandwiches, microwavable pasta, macaroni and cheese, soups, bagged salads, packaged celery and carrot sticks, and fresh fruit. The soups and ready-to-eat entrees carry Duane Reade’s DR Delish brand label, which has been vastly expanded this past year
The fresh-food section also contains such fresh-baked goods as croissants and muffins, and produce that is delivered every day to the store. That’s easy to do in such a concentrated market area as New York City. At least 10 stores have extended food departments, and the chain plans to roll out the concept to more locations based on market demographics.
Walgreens, which recently purchased Duane Reade, will be carefully studying the strategy as it plans its own fresh-food expansion. Earlier this year, Walgreens hired grocery and convenience- store veteran Jim Jensen as its divisional merchandise manager for fresh foods. “We’re looking to add convenience for our customers,” said Walgreens spokeswoman Tiffani Washington. “Currently, a few hundred of our stores offer meal-to-go options, such as fresh fruit and salads, and we will be looking at rolling that out to more stores.”
Washington said that under Jensen’s direction, the chain would be looking at where expanded offerings make sense. “It has to be managed on a very local level, and selections will not always be the same from market to market. Duane Reade has done very well with fresh food in the ultimate urban market, and we can learn a lot from their experience,” she said.