CENTER STORE

Alkaline Water Co. receives initial order from Smith’s Food and Drug Stores

BY Alaric DeArment

SCOTTSDALE, Ariz. — A division of Kroger Co. has placed an initial order for Alkaline88, a bottled water brand produced using a proprietary electrolysis beverage process.

The Alkaline Water Co. announced the order Wednesday, from Smiths Food and Drug Stores, which operates 131 stores in Utah, Nevada, New Mexico, Arizona, Montana, Idaho and Wyoming. Alkaline sells the water in 3-L and 1-gal. sizes.

"With this order by Smith’s, we are rapidly closing in on a significant milestone in terms of achieving broad visibility at traditional as well as established retail outlets across a major part of the Western United States," Alkaline president and CEO Steven Nickolas said. "To date, our trade-oriented marketing efforts have paid outstanding dividends in terms of placement far better than we had ever hoped to achieve when we first set out to offer consumers superior drinking water."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Chobani gives a boost to Team USA on the journey to Sochi

BY Ryan Chavis

NEW BERLIN, N.Y. – Chobani, a Greek yogurt brand, will help six members of the U.S. Olympic and Paralympic Teams power up as they make the journey to the Sochi 2014 Winter Games.

The six athletes that make up Team Chobani are Lindsey Jacobellis (Snowboard Cross), Allison Jones (Para Cycling), Hannah Kearney (Mogul Skiing), Zach Parise (Ice Hockey), Rico Roman (Sled Hockey), and Evan Strong (Para-Snowboard Cross). They were hand-picked for their strong work ethic and perserverance admirable qualities that make them a great match for Chobani.

“Our approach is not out of the typical corporate play book – we’re truly honored to support these amazing athletes given that they, like us, understand and embrace the importance of never cutting corners and having a genuine dedication to doing things the right way. It’s how they train, and it’s how we craft each and every cup of Chobani,” said Peter McGuinness, Chobani’s chief marketing and brand officer.

As the athletes embark on the final 100 days leading up to the competition, it’s essential now more than ever that they properly fuel up so they can perform their best.

“The nutrition profile of Chobani Greek Yogurt – with the combination of protein, carbohydrates and calcium – is ideal for athletes,” said Susie Parker-Simmons, senior sport dietitian for the U.S. Olympic Committee. 

As part of the Road to Sochi tour, Chobani will be delivering full-size samples across the United States leading up to the big event. They’ll kick off with a celebration on Oct. 29 in New York City’s Times Square.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Pez Candy offers Duane Reade-themed Pez dispensers

BY Michael Johnsen

ORANGE, Conn. — Pez Candy earlier this year released several promotional Pez dispensers featuring Walgreens and subsidiary Duane Reade delivery trucks. 

While Walgreens stores got three different promotional trucks, the Duane Reade pharmacy stores got the Up Market fresh and the NICE trucks along with their Duane Reade promotional trucks. 

Unlike the other three new Walgreens haulers, which had red cabs, the Duane Reade PEZ dispenser has a black cab.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?