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Alimentary Health signs licensing agreement with P&G Pet Care

BY DSN STAFF

CORK, Ireland Alimentary Health on Wednesday announced that it has signed a worldwide licensing agreement with P&G Pet Care, makers of two of the worlds leading companion animal pet care products, Iams and Eukanuba.

Under the licensing agreement, Alimentary Health’s and P&G’s proprietary pet care probiotics will be used in P&G Pet Care’s nutritional supplement products. The global market for companion animal pet care products was estimated to be over $40 billion in 2007. Alimentary Health will receive an undisclosed royalty on sales of all products containing the pet care probiotics.

In 2001, Alimentary Health partnered with P&G to develop safe and effective probiotic products for gastrointestinal indications. In 2007, P&G Health Care started using Alimentary Health’s natural probiotic strain Bifidobacterium Infantis 35624, in Align in the US. Align is a daily probiotic supplement that helps build and maintain a strong and healthy digestive system.

“Today’s announcement comes as a result of our continued successful collaboration with P&G,” Barry Kiely, chief executive officer of Alimentary Health, said. “We are please that our ongoing efforts have once again resulted in Alimentary Health’s technology making it to the marketplace. This agreement is a result of a successful research and development program between the two companies and it brings us closer to fulfilling our vision of becoming the worldwide leader in the research, discovery and clinical development of probiotics. We are proud of our long standing association with such a leading multi-national company.”

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CVS collaborates with builder, city of L.A. to open multi-access playground for all kids

BY Antoinette Alexander

WOONSOCKET, R.I. CVS Caremark, Boundless Playgrounds and the city of Los Angeles have announced the grand opening of a new playground at the Rosecrans Recreation Center in Los Angeles that provides access for children of all abilities to play together.

Construction of the playground is funded in part by a $250,000 grant from the CVS Caremark Charitable Trust, along with $50,000 donated by the city of Los Angeles.

The playground, officially unveiled today, is located at Rosecrans Recreation Center about 10 miles southeast of Los Angeles International Airport. To celebrating the opening, an event lasts from 3 p.m. to 7 p.m. and includes free health screenings, refreshments, face painting and other family activities.

This marks the opening of the city’s third Boundless playground, and the 11th playground in the community that is handicapped accessible. GameTime, the manufacturer of the new playground, provided equipment consisting of universally accessible pathways, surfacing and ramps to the highest play deck. The playground also includes special ground level play activities, near wheelchair accessible platform centers, to promote social and physical interaction between children of all abilities. In addition, the city of Los Angeles will be adding an accessible ground level playhouse island in the middle of a sand area.

Since 2006, CVS Caremark All Kids Can, a program of the CVS Caremark Charitable Trust and CVS Caremark that is dedicated to making life easier for children with disabilities, has donated more than $2 million to the building of Boundless playgrounds nationwide.

CVS Caremark’s signature playground projects include three $250,000 grants to the playground that opens today in Los Angeles, another playground that opened in Dallas last March, and a third playground opening in Boston next spring. Plans for three more signature playgrounds are also underway.

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CVS upgrades Kodak picture kiosks to include more photo gift-making

BY Antoinette Alexander

WOONSOCKET, R.I. CVS/pharmacy has enhanced its Kodak picture kiosks so consumers can now create photo gifts using the touch screen kiosks found at all CVS/pharmacy One Hour Photo Centers.

The portfolio of gifts available online and/or in-store include photo cookies, photo playing cards and photo plates featuring the Disney High School Musical cast, Barbie and Hannah Montana, which puts consumers’ favorite snapshot on display with their favorite characters. In addition, the in-store kiosks and online photo centers have a new look and feel for an easier and faster photo experience.

The enhanced kiosks include a new on-screen menu designed to help customers start a project, while learning more about other offerings. The new software automatically detects digital media (USB drives, memory cards, CDs, etc.) and organizes by date and folders, eliminating the time and hassle of searching for customers’ favorite photos.

The online photo center provides free online photo storage on CVSPhotoCenter.com. Using the site, consumers can upload their images, order photo gifts and share photo galleries with friends and family. The online photo center also features a new look offering a streamline interface and additional features including photo slideshows and before and after editing views.

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