HEALTH

Align becomes No. 1 recommended probiotic, P&G says

BY Michael Johnsen

CINCINNATI Even during a time when consumers are cutting back on healthcare expenditures, the probiotics category has continued to grow, according to Procter & Gamble, which announced Wednesday that its Align probiotic has become the most recommended among gastroenterologists.

 

"My patients come in asking about probiotics, and they want to make sure to spend money on something that will work," stated Anish Sheth, gastroenterologist and assistant professor of medicine at Yale University School of Medicine. "I feel good about recommending Align because it is manufactured with high-quality techniques, has published data and, most importantly, I’ve seen it really help my patients protect against occasional digestive upsets."

 

 

In a survey of more than 600 gastroenterologists, Align was the No. 1 recommended brand of probiotics.

 

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CHPA updates OTCsafety.org

BY Michael Johnsen

WASHINGTON The Consumer Healthcare Products Association recently relaunched its OTCsafety.org site, featuring new resources, content and expert commentaries, as well as a Spanish-language version, the association announced through its newsletter last week.

 

According to the newsletter, the new OTCsafety.org now features sections that provide in-depth information on over-the-counter medicine categories, including information around 13 treatment categories and 30 active ingredients. Each treatment and ingredient page offers background information and specific tips for safe use, including tips targeting parents, where appropriate.

 

 

There also is a new “medicine safety” section with information on everything from the Drug Facts label to safely storing medicines.

 

 

Lastly, the site features a "from the experts" section that will provide an ongoing series of articles, videos and quizzes on issues related to OTC medicines, the CHPA noted.

 

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Perform pain reliever sponsors Rock ‘n’ Roll Marathon Series

BY Michael Johnsen

AKRON, Ohio Hygenic/Performance Health on Tuesday announced its Perform pain-reliever brand will be the official external analgesic for the 2010-2011 Rock ‘n’ Roll Marathon Series.

 

The recently penned sponsorship deal will generate word-of-mouth for Perform pain reliever across 17 cities in the coming year. All Rock ‘n’ Roll Series events feature a two-day health and fitness expo prior to the event, which all participants must visit to pick up their race packets. It’s at those expos that Hygenics will have the opportunity to actively educate the very consumers who are likely to become heavier users.

 

 

Samples also will be placed in goodie bags given to each and every participant.

 

 

The Rock ‘n’ Roll Marathon Series also is known for lining race routes with live bands and cheerleaders, attracting high participant numbers and rocking post-race concerts. Today, the series of marathons and half-marathons is held in Chicago, Las Vegas, Philadelphia and Los Angeles, among other major metropolitan areas.

 

 

“Our client base is largely the so-called ‘weekend warrior’— someone who is extremely active in their free time,” stated Scott Matolka, director of marketing for Hygenic’s consumer retail marketing group. “Working with the Rock ‘n’ Roll Series really gives us the ability to communicate directly with those active, high-energy people who are likely to need and appreciate what Perform products offer.”

 

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