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Alice.com sets to directly connect CPG manufacturers with consumers

BY DSN STAFF

NEW YORK Alice.com is a revolutionary online service that could impact the industry on several levels, which is why it is important and should be on the radars of retailers and consumer packaged goods companies alike.

For starters, at a time when the economy is forcing shoppers to tighten their belts, Alice.com looks to make it cheaper for consumers to get their hands on household essentials, given that the site offers competitive pricing and no shipping fees. Plus, the reorder queue that monitors customer usage of an item and sends a reminder when the product needs replenishing is a value-added service that consumers are sure to welcome, and also helps set Alice.com apart from most other dotcoms.

 

Manufacturers — especially smaller players who are new to the market — also will save money, as Alice.com, which directly connects manufacturers with consumers, gives them an avenue to bypass hefty retailer-imposed fees that are required to get on store shelves. It also calls into question whether Alice.com could become a competitive response for manufacturers at a time when retailers are aggressively growing their private-label offerings.

 

 

The site’s true success will become clearer when it fully launches in the fall, but what is evident today is that this is a fresh approach to the packaged goods industry, and it is one to be closely watched.

 

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Home Diagnostics launches TRUEmanager Diabetes Management Software

BY Michael Johnsen

FORT LAUDERDALE, Fla. Home Diagnostics, a leading manufacturer and marketer of diabetes testing supplies, announced the launch of TRUEmanager Diabetes Management Software.

The advanced reporting features and new user-friendly interface of TRUEmanager make it an essential tool for diabetes patients and healthcare professionals seeking long-term disease management.

The software allows patients to easily download blood glucose testing results form their meter directly onto a home computer and then compiles patient demographics into seven easy-to-read reports to show patterns and trends in glucose results.

“TRUEmanager’s advanced software is designed to give patients and healthcare professionals an effective tool for monitoring and sharing the data necessary to achieve proper disease control,” said Joe Capper, president and CEO of Home Diagnostics. “With customizable and more comprehensive reporting, TRUEmanager helps people with diabetes keep track of their blood glucose levels, empowering them to live more comfortably with diabetes.”

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New G.I. Joe paperback set to get fans excited for summer film

BY Anna Mcgrath

NEW YORK An official companion book to Paramount Pictures’ summer film G.I. Joe: Rise of Cobra is sure to get fans’ adrenaline pumping before the movie hits theatres.

Published under license from Paramount Licensing, this paperback sidekick is packed with information on the weapons, gadgets, vehicles and missions featured in the movie with color photos, film stills, schematics and production art.  

The book will be available in the United States and United Kingdom July 21 from Titan Books followed soon after by the G.I. Joe: Rise of Cobra film directed by Stephen Sommers, set to open August 7.

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