BEAUTY CARE

Alexa Ray Joel to be Prell’s new spokeswoman

BY Antoinette Alexander

KING OF PRUSSIA, Pa. Ultimark Products, which specializes in the acquisition, development and marketing of consumer products, is reviving the Prell shampoo brand with the help of singer/songwriter Alexa Ray Joel.

Joel, daughter of musician Billy Joel and supermodel Christie Brinkley, will be the new face of Prell. In the mid-1980s, Brinkley was advertised as the “Prell Girl.”

The deal marks Joel’s first advertising campaign, which includes the original song “Hideaway,” which she wrote and performed for the commercial.

Ultimark has partnered with The Emerson Group to distribute Prell throughout the United States.

“With Prell Shampoo, Ultimark Products has the opportunity to showcase our expertise in both sales and marketing as we look to refresh this iconic shampoo,” stated Chris Dominello, CEO of Ultimark Products. “Since we announced our plans to use Alexa Ray Joel in our sales and marketing campaign we have already seen growth in the brand.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Matsumotokiyoshi debuted new store format in Yokohama City

BY Drug Store News Team

YOKOHAMA CITY, Japan On March 19, Japan’s largest drug store chain, Matsumotokiyoshi, opened a health-and-beauty specialty store named H&B Place in Yokohama City, according to Chain Store Age Japan.

The new store will have a certified beauty advisor and registered dietitian on full-time basis and will provide counseling for beauty and healthy diet to its customers.

The first H&B Place is located at the basement of Colette Mare Minato-Mirai Shopping Center in front of JR Sakuragicho Station. The store has a sales floor of 328 square meters and is open from 11 a.m to 8 p.m.

Matsumotokiyoshi has been accelerating their efforts in developing smaller new store formats, suitable for inner-city locations, where larger retail sites are hard to find.

Last year, the company developed a small drug specialty store format called Medi+ (Mediplus) and opened two units in Gotanda, Tokyo and Umeda,  Medi+ Osaka, both located in an underground shopping arcade.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Former P&G executive joins private equity firm

BY Antoinette Alexander

NEW YORK Former Procter & Gamble chairman, president and CEO A.G. Lafley has joined private equity firm Clayton, Dubilier & Rice as a special partner.

“Private equity can be a powerful agent of constructive change and corporate renewal,” stated Lafley. “CD&R’s successful history of building long-term value by improving the operational performance of its portfolio businesses exemplifies the positive role that private equity can play in the economy and is what attracted me to the firm.”

In his 32-year career at P&G, Lafley served in a variety of leadership positions, including nine years as president and CEO. Originally brought on in P&G’s marketing division in 1977, Lafley held numerous senior management positions before being named group VP in 1992, an EVP in 1995 and, in 1999, president of global beauty care and North America. He served as CEO from 2000 to 2009 and as chairman from 2002 to 2009.

As CEO, Lafley led a dramatic transformation of P&G, which included re-focusing the company on: core businesses and brands; faster-growing and higher-margin beauty, grooming and healthcare segments; and building market share in developing countries. Under his leadership the number of P&G billion-dollar brands grew from 10 to 24, and the company more than doubled sales from $38 billion in 1999 to $79 billion in 2009. The company’s market capitalization also more than doubled.

“A.G. has proven to be one of the most effective corporate leaders of the 21st century, and we are very pleased to welcome him to CD&R,” stated Donald J. Gogel, president and CEO of CD&R.  “His experience building strong business operations, promoting innovation, and spurring growth across global markets enhances our value creation capabilities.”

Lafley is on the board of directors of General Electric and has served as a director at General Motors Corp. and Dell Inc. during the last five years. He also serves as chairman of the Hamilton College Board of Trustees.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?