ALDI launches high-quality, low-cost Lacura cosmetic offerings for budget-savvy shoppers
BATAVIA, Ill. Select assortment discount grocer ALDI is introducing the Lacura cosmetic collection in its stores in 30 states across the country.
Developed by German skin care specialists, Lacura cosmetics are made with the same top-quality ingredients found in expensive labels, without the price tag. Available in a variety of brilliant shades packaged in sleek silver casing, Lacura items offer low-cost luxury for just $1.99 to $3.99 per item.
“Today’s woman is looking for an alternative to high-priced cosmetics, without surrendering quality,” said Joan Kavanaugh, ALDI’s vice president of corporate purchasing. “We are pleased to introduce these exclusive products to the marketplace, a natural progression following the successful launch of the Lacura skincare line in the U.S.”
Lacura products are engineered with natural, nurturing ingredients including candelilla wax, jojoba wax, avocado oil, seed oil, lecithin and vitamin E. Compared with $12 to $13 for cosmetic products sold by key competitors, Lacura products retail for up to 75% less. The collection is available in a variety of brilliant, long-lasting shades and includes:
- Eye shadow: Assortment of four eye shadows sells for $3.99;
- Mascara: Assortment of two mascaras sells for $3.99;
- Foundation: Assortment of four foundations sells for $3.99;
- Compact Powder/Blushes: Assortment of three compact powder/blushes sells for $3.99;
- Lipsticks: Assortment of five lipsticks sells for $3.99;
- Nail Polishes: Assortment of six nail polishes sells for $1.99
Coppertone launches new sunscreen with antioxidants
KENILWORTH, N.J. In time for warmer weather, Schering-Plough, introduces Coppertone NutraShield with Dual Defense, a new line of sunscreens enriched with antioxidants to help promote natural skin repair by neutralizing harmful free radicals created by UV exposure.
Topical antioxidants can offer cosmetic skin-enhancing benefits when added to a broad spectrum sunscreen. A growing body of research reveals that daily sun exposure during everyday activities can contribute to skin damage that appears as fine lines and wrinkles as well as certain types of skin cancer. In response to these findings and consumer demand for multi-benefit skincare products, Coppertone developed its NutraShield line — an SPF 70+ Faces lotion as well as SPF 70+ and SPF 30 lotions for the body — in lightweight formulas perfect for daily use to help protect and nourish skin.
“Coppertone has a legacy of continuous innovation to meet the changing needs of consumers,” said Robert Bianchini, PhD, VP of R&D, global skincare at Schering-Plough Consumer HealthCare. “This year, we’re offering consumers powerful broad spectrum sunscreens that also contain what we’ve discovered to be effective blends of antioxidants to help neutralize free radicals in skin.”
Two actresses join Banks as spokeswomen for L’Oreal Paris
NEW YORK L’Oreal Paris announced that it has tapped two new actresses to represent its brand.
Evangeline Lilly and Frieda Pinto, stars of “Lost” and Slumdog Millionaire, respectively, join fellow actress and spokeswoman Elizabeth Banks as world spokeswomen for L’Oreal Paris. Banks was recently introduced in the United States as a new L’Oreal Paris spokesperson in December 2008.
“I am proud that all these actresses are now our world spokespeople, alongside other L’Oreal Paris spokespeople including Penelope Cruz, Beyonce Knowles, Eva Longoria, Andie MacDowell, Aishwarya Rai and Kerry Washington,” said Vianney Derville, international general manager for L’Oreal Paris. “We are delighted to welcome them as representatives of L’Oreal Paris. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity.”