Albertsons looks to MyWebGrocer for click-and-collect, delivery at 5 banners
BOISE, Id. — Albertsons announced this week that it would be partnering with e-commerce and digital marketing company MyWebGrocer to use software within its Digital Experience Platform to enable the company’s e-commerce strategy at some of its banners.
Five Albertsons banners — Jewel-Osco, Shaw’s, United, ACME Market and Star Market — will be using MyWebGrocer’s solutions to ramp up the launch of their click-and-collect and delivery options.
“We wanted to offer customers an integrated digital experience that leveraged an experienced provider and would bring our eCommerce offering to market quickly, while still providing a best-in-class user experience,” Albertsons chief marketing and merchandising officer Shane Sampson said. “Our team first selected MyWebGrocer’s software and services in February 2012 to power our digital channel with shopping trip planning features and digital circular capabilities, so expanding our work with them to include the Digital Experience Platform makes sense for us.”
MyWebGrocer was founded in 1999 and offers its Digital Experience Platform and a full suite of e-commerce solutions.
“We have had the pleasure of supporting the evolution of Albertsons Companies’ digital experience alongside their rapid growth,” MyWebGrocer president Eric Healy said. “We are pleased that Albertsons Companies continues to trust our technology, media services capabilities and digital grocery experts to keep them at the vanguard of the digital grocery revolution.”
Deloitte: Holiday sales to increase 3.6% to 4%; smaller niche players increasing share
BY DSN STAFF
NEW YORK — Retailers should see a modest uptick in holiday sales this year. But the news isn’t all positive for big chains or even major online retailers.
Total holiday sales will exceed $1 trillion this holiday (November through January), representing a 3.6% to 4% over last year, according to Deloitte’s annual retail holiday sales forecast. E-commerce sales are forecast to increase 17% to 19%, reaching $96 billion to $98 billion during the 2016 holiday season. But big retailers — both physical and online — are likely to face increased competition for a share of those sales as smaller- to mid-sized niche companies continue to take market share.
“We anticipate that marketplace fragmentation – more than e-commerce – will be the major disruptor this holiday season,” said Ron Sides, vice chairman, Deloitte LLP and U.S. retail and distribution sector leader. “Retail competition will not only come from the big box down the street or major e-commerce players. It is also likely to come from the small- and mid-sized retailers that focus on niche products and experiences. This group has been collectively taking share from large, traditional retailers to the tune of $200 billion in annual sales over the last five years.”
Sides added that retailers who compete on differentiated products and experiences should be well positioned to outperform other competitors during the holiday season.
Additionally, Deloitte forecasts that digital interactions will influence 67%, or $661 billion, of in-store sales this holiday season, fueled by shoppers’ use of digital devices including desktop and laptop computers, tablets and smartphones.
“The trend to watch is the way that online, mobile and store channels influence each other,” said Sides. “Large e-commerce players and digital platforms such as Facebook and Pinterest are shaping what people think a great shopping experience is – a fast, highly-curated assortment with access to visuals, information and buying sources. Since these bigger platforms are more connected to the customer, retailers should consider including them as part of their digital marketing campaigns this holiday season.”
As for the upcoming presidential election, Deloitte does not think it will have any impact on total holiday sales.
“While attention toward presidential elections may be a temporary distraction in the early part of the holiday shopping season, it should not have a negative impact on sales, and retailers may benefit from a pickup in postelection consumer spending,” said Daniel Bachman, Deloitte’s senior U.S. economist.
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