BEAUTY CARE

Albertsons introduces organic products line to stores

BY Antoinette Alexander

BOISE, Idaho Albertsons LLC has introduced to 240 store locations a line of organic products ranging from baby food, to dairy, beverages, snacks and full meal options.

The O Organics line is being supported at Albertsons by a multi-million dollar consumer marketing campaign to drive traffic.

“Organics are rapidly moving from niche purchases to mainstream staples and we appreciate the opportunity to work with Albertsons LLC to offer the O Organics brand to its customers,” stated Alex Petrov, president of Lucerne Foods Inc. “With the strong, across-the-board interest from shoppers in health and wellness options, O Organics allows mainstream grocers to easily implement a store-wide organic strategy with the broadest possible product range and the ability to meet the order volume of the largest supermarket chains.”

Launched in 2005, O Organics offers retailers a complete, multi-category solution with more than 300 products in 30+ categories.

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Murad launches Active Radiance Serum

BY Antoinette Alexander

EL SEGUNDO, Calif. Murad Inc., which sells its skin care products at select retailers, including Sephora and Ulta, has launched the new Active Radiance Serum to brighten and renew skin.

The first product on the market to introduce Murad?s latest vitamin C technology Active Radiance Serum, the product is clinically proven to firm skin up to 64% in 15 minutes and to brighten and renew the skin in one week by improving natural radiance and clarity, the company stated. The product delivers highly stable vitamin C, which is 50 times the potency of prior generations.

The product will be available in May for $89 at the Murad Inclusive Health Center and Spa, Murad.com, Sephora, Ulta and select salon and spa locations.

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FDA issues letter to Procter & Gamble regarding manufacturing plant conditions

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration late last month issued a warning letter to Procter & Gamble regarding unsanitary conditions at a plant in Puerto Rico that manufacturers Sinex Long Acting Nasal Spray and Vicks Early Defense Hand Sanitizer as well as several Olay hair care and skin care products.

The warning letter suggested that problems at the plant may have caused contamination or threatened the health of consumers and faulted failures in following procedures for cleaning maintenance equipment.

P&G said none of the issues raised by the FDA compromised the safety of any products, according to an AP report. Paul Fox, P&G spokesman, told the news service that FDA inspectors did identify areas “here we can and will make improvements,” and the company has begun a review of the plant’s manufacturing practices.

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