BEAUTY CARE

Alberto V05 introduces new Men’s 3-in-1

BY Antoinette Alexander

STAMFORD, Conn. — The Alberto VO5 brand, which is owned by High Ridge Brands, has introduced its new VO5 Men’s 3-in-1, combining VO5 shampoo, conditioner and body wash.  

VO5 Men’s 3-in-1 represents another first, in extending the brand’s proprietary five-essential-vitamin formula beyond hair care to body care. It is available in such masculine scents as Ocean Surge and Fresh Energy.  The suggested retail price is 99 cents for 12.5 fl. oz.

"Consumers love the superior performance and value that VO5 hair care products deliver, and we saw an opportunity to extend VO5’s secret five-vitamin formula to the male segment," stated Nina Riley, VP marketing at High Ridge Brands. "VO5’s Men’s 3-in-1 is a phenomenal product that satisfies men’s need for a time-saving, head-to-toe shower experience."

 

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Gillette promotes new Clinical Clear Gel deodorant with ‘Pressure Points’ Web series

BY Antoinette Alexander

BOSTON — Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks — defensive end Jadeveon Clowney, tight end Eric Ebron and quarterback Aaron Murray.

The road to the NFL requires rookies to keep their cool and perform at their best. With their spot in the Draft often coming down to their performance at the Combine, NFL hopefuls must give their all to secure a spot on Draft weekend. The Combine is a four-day showcase widely considered to be one of the “most challenging job interviews ever” that tests players’ physical and mental abilities in a pressure-packed environment. “Pressure Points” gives viewers an inside look at everything the players endure in preparation for the Combine; from the rigorous drills they must perform on the field to the mental toughness they must exhibit in team interviews and mental acuity tests.

“For most prospective players, the Combine will be their most important job interview,” stated Doug Sticksel, associate brand manager for Gillette Personal Care. “If these athletes count on Gillette Clinical Clear Gel to protect them during these physical and mental pressures, guys everywhere can be rest assured that this is will protect them during times when they are expected to perform at their best.”

The new Gillette Clinical Clear Gel deodorant is the first-ever clinical strength, clear gel antiperspirant and is designed to provide tough protection for the toughest sweat. Gillette Clinical Clear Gel is available in Cool Wave and Power Rush scents and goes on clear to provide 48-hour wetness and odor protection, the company stated. Clinical Clear Gel has a suggested retail price of $7.99.

“Pressure Points” will air on NFL.com/pressurepoints and at Gillette.com, with weekly installments posting each Wednesday through March 5. After a brief intermission following the NFL Combine, the miniseries will kick off again in the week leading up to the NFL Draft on May 8, with episodes airing each Wednesday through May 14.

 

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New Speed Stick Gear brand teams up with racing rookie Cole Whitt

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.   

As part of this new partnership, Speed Stick Gear has become the primary sponsor of Whitt’s No. 26 car for Swan Racing during the 2014 Daytona 500.

In addition, Speed Stick Gear is currently filming a documentary series that will chronicle Whitt’s preparation and in-car experience leading up to this year’s Great American Race — the Daytona 500.   Often regarded as the most important and prestigious race on the Nascar calendar, the Daytona 500 will take place on Feb. 23 and is televised nationwide.

"As a young, emerging competitor, Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," stated Bill Van Da Graaf, VP and GM of U.S. Personal Care at Colgate-Palmolive.  "We’re so excited to connect consumers with Speed Stick Gear by capturing and sharing Cole’s personal experience on the track."

Beginning in March, the documentary series featuring Whitt’s journey to the Daytona 500 will be available on the SpeedStick YouTube channel.

Speed Stick Gear is a new line of antiperspirants with drycore technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions — like racing in the Daytona 500.  

The new Speed Stick Gear is now available at mass retail and grocery stores nationwide.  

 

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