Alberto-Culver to sell Cederroth International
MELROSE PARK, Ill. Alberto-Culver, whose brands include TRESemme, Nexxus and Alberto VO5, has reached an agreement to sell Cederroth International, a Swedish business that manufacturers consumers products in the Nordic region and parts of Europe, to private equity firm CapMan.
Under the agreement, a fund managed by CapMan will purchase all of the outstanding capital stock of Cederroth International AB. The sale, which is subject to regulatory approval, is expected to close during the summer.
“We are very pleased to have found a strong buyer in CapMan with their Nordic region insight and experience in consumer products. For Alberto-Culver, this transaction facilitates our ability to focus on growing our core beauty care brands TRESemme, Nexxus, Alberto VO5 and St. Ives,” stated Alberto-Culver president and chief executive officer V. James Marino.
Alberto-Culver acquired Cederroth International, based in Stockholm, Sweden, in the early 1990s.
Dr. Miracle’s enters ethnic skin care
NEW YORK Ethnic hair care brand Dr. Miracle’s is entering the ethnic skin care market with the introduction of its My Goodbye Acne System.
The three-step preventive acne solution is the first of the brand’s SkinMeds Collection. Given that ethnic skin gets oilier and more acne-prone as it ages, the regimen is geared toward males and females age 13 to 45.
The regimen includes an Exfoliating Cleanser, Regenerating Toner and Tingling Repairing Lotion. The products will launch in August and will retail for $21.99.
Natural Dentist to debut first TV ads
MEDFORD, Mass. The Natural Dentist is promoting its line of natural oral care products with its first television advertisement that will air nationally this spring and fall with a $3 million campaign.
The 30-second TV spot highlights the benefits of natural oral care and leverages a clinical study conducted by The Forsyth Institute, which, according to the company, suggests that The Natural Dentist Healthy Gums Mouth Rinse met or exceeded the germ-killing effectiveness of the leading brand.
“The bar has been raised—natural products now need to prove that they are as effective as the leading brands. Our advantage is ‘ingredient goodness,’” stated Nancy Rosenzweig, chief executive officer of The Natural Dentist, which makes four mouth rinses and five toothpastes.