BEAUTY CARE

Alberto-Culver promotes ethnic beauty brands at African-American music festival

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver’s Motions, Soft & Beautiful and Soft & Beautiful Just for Me! ethnic beauty brands recently sponsored the Bond Over Beauty suite held in New Orleans during the African-American music festival.

Held at the W Hotel New Orleans on July 3 and 4, the Bond Over Beauty experience served an oasis for female concertgoers while mingling with such celebrities as Keshia Knight Pulliam. Pulliam currently is a series regular on Tyler Perry’s “House of Payne,” and is known for her portrayal of Rudy Huxtable on “The Cosby Show.”

Motions and Soft & Beautiful brand ambassadors invited festival attendees to the suite where they could indulge in beauty and fashion consultations, light hand and shoulder massages, photo opportunities with Pulliam, group karaoke, games and prize giveaways. Guests also were treated to hair makeovers and product demonstrations with Motions and Soft & Beautiful styling products.

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Beauty for a cause at Target

BY Allison Cerra

MINNEAPOLIS Target has partnered with beauty expert Sonia Kashuk for the third year in a row to offer an exclusive, limited-edition collection to support The Breast Cancer Research Foundation.

From Sept. 16 through Nov. 4, customers can purchase items from Sonia Kashuk’s collection with 15% of the purchase price to benefit BCRF.  

The collection includes an eyelash curler ($9.99), cosmetic brush ($12.99) and travel brush set ($19.99).

Kashuk’s partnership with Target goes beyond helping a good cause. As a breast cancer survivor, she is personally invested in helping other women feel good about themselves.

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Marketplace swag finds better home in wake of show

BY Rob Eder

BOSTON The National Association of Chain Drug Stores announced Thursday that Marketplace exhibitors donated nearly 10,000 lbs. of products to The Greater Boston Food Bank. Rather than ending up in the garbage or adding up to hefty shipping charges for vendors who attended Marketplace, the items will find a much better home among some of Boston’s neediest families and individuals.

 “This is a generous donation from NACDS, and it comes at a time when more people are out of work and in need of food assistance. The association’s conference exhibitors show terrific corporate citizenship,” said Catherine D’Amato, president and CEO of the Greater Boston Food Bank. “I know our member-hunger relief agencies will welcome this food because so many are trying to feed more people.” 

 Items donated included HBA products, food and beverages, cosmetics and toiletries, and will go to families and individuals in need served by the Greater Boston Food Bank, as well as other nonprofit organizations throughout the area. 

 “We are pleased with the opportunity to help those in need and are grateful to participating companies for their contributions,” said NACDS president and CEO Steve Anderson. “Given the current economic situation, we hope that this donation will assist low-income families and others in need. We thank the Greater Boston Food Bank for distributing these donations.” 

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