BEAUTY CARE

Alba Botanica to roll out Natural Acnedote

BY Antoinette Alexander

NEW YORK Alba Botanica will be shipping in June its new acne-fighting collection, dubbed Natural Acnedote.

The line is formulated with 2% salicylic acid and promises to help keep the skin clear, clean, shine-free and nourished. Products in the collection include:

  • Natural Acnedote deep pore wash ($9.95)
  • Natural Acnedote deep clean astringent: Eradicates excess oil and unclogs pores to reduce breakouts in eight hours ($9.95)
  • Natural Acnedote oil control lotion: An oil-free zit-zapping lotion to help keep skin looking shine-free all day ($14.95)
  • Natural Acnedote invisible treatment gel: A fast-acting, quickly-absorbing gel that helps reduce inflammation on contact and starts to deliver clearer skin in four hours ($9.95)
  • Natural Acnedote face & body scrub: A foaming, acne-fighting scrub that is tough on backne but gentle enough for daily facial cleansing. It is infused with finely ground walnut shells to scrub away oil, dirt and pore-plugging dead skin cells while 2% salicylic acid helps fight breakouts ($9.95)

Alba Botanica products are sold at CVS, Target, Whole Foods Markets and natural foods stores.

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Walgreens hosts Maybelline makeovers

BY Antoinette Alexander

WINTER PARK, Fla. Walgreens recently hosted a Maybelline makeover event at 100 stores in Florida to promote several new Maybelline products for eyes and lips.

A professional makeup artist was on hand at each store to apply Eye Studio Color Pearls shadow, Lash Stiletto mascara and Shine Sensational lip gloss in mini eye and lip makeovers. In just two days, more than 800 makeovers were performed resulting in more than 1,000 pieces sold.

The success clearly underscores the importance of in-store beauty events and, perhaps more importantly, in-store beauty advisers. Recognizing the important role that beauty advisers play in the mass market, The Drug Store News Group recently launched a new Web site geared toward beauty advisors that can be found at www.BeautyAdvisorLounge.com.

According to a survey consumers took during the event, more than one-third had never tried Maybelline products before; 33% purchased something that day and another 62% said they would make a Maybelline purchase in the future because of this event.

While there, the makeup artist personally trained the store’s beauty adviser on the brands so that they could assist future customers.

Cosmetic Promotions, a promotional and marketing company based in Central Florida, facilitated the event.

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Softlips expands line

BY Antoinette Alexander

ORCHARD PARK, N.Y. The Mentholatum Co. has expanded its Softlips pure lip care line with the launch of the new Softlips pure 100% natural products, which includes lip butter and lip polish.

The new products are available in the naturals/organic section at Target stores nationwide.

The products are made with 100% natural ingredients, have light flavors and are available in several scents. All of the products are free of preservatives, phthalates, sulfates, parabens, mineral oil and gluten.

Softlips pure 100% natural lip butter comes in a tube applicator and provides hydrating SPF 15 protection for dry lips with zinc oxide, shea butter, jojoba seed oil and beeswax. The suggested retail price is $5.99.

Softlips pure 100% natural lip polish provides natural exfoliation for lips with organic coconut flakes and sugar. It promises to moisturize lips with beeswax and such natural seed oils as safflower, mango and castor seed. The suggested retail price is $5.99.

Softlips pure 100% natural lip gloss comes in a tube applicator and provides a natural, glossy color with shine. It comes in three shades — Shell Pink, Natural Honesty and Coral Charm — with natural seed oils and beeswax and provides SPF 15 protection with zinc oxide. The suggested retail price is $5.99.

Softlips pure 100% natural lip tint is a balm/stick applicator that provides sheer, tinted color in the same three shades as the lip gloss. It is made with beeswax, coconut oil and other natural ingredients. It offers SPF 15 protection with zinc oxide. The suggested retail price is $3.99.

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