BEAUTY CARE

Alaffia’s Beautiful Curls products now available at Whole Foods

BY Antoinette Alexander

OLYMPIA, Wash. Alaffia, a fair trade and natural beauty company, has announced that its line of hair care products now is available at Whole Foods and select food stores.

The Beautiful Curls products are formulated specifically for waves, curls and kinky hair. Beautiful Curls formulas combine unrefined shea butter with fresh plant extracts, unrefined oils and naturally sourced additives to soften, moisturize and enhance curls. They are free of harsh sulfates, mineral oil, synthetic fragrances and parabens, and they are not tested on animals.

The curl-activating shea butter system for curly to kinky hair collection includes: 

  • Shea butter curl activating shampoo;
  • Shea butter curl activating leave-in conditioner;
  • Shea butter deep-conditioning treatment;
  • Shea butter curl activating cream;
  • Shea butter curl sculpting wax; and
  • Shea butter curl reviving tonic.

The curl-enhancing shea butter system for wavy to curly hair collection includes:

  • Shea butter curl enhancing shampoo;
  • Shea butter curl enhancing leave-in conditioner; and
  • Shea butter curl defining gel.

The curl-nurturing shea butter system for babies and up line includes:

  • Shea butter curl-nurturing shampoo; and
  • Shea butter curl-nurturing leave-in conditioner.

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Hard Candy beauty promotions to hit Walmart this fall

BY Antoinette Alexander

NEW YORK Hard Candy, which is sold exclusively at Walmart, will be offering its Kal-eye-descope and Meteor-eyes baked shadows — which are highly pigmented wet/dry shadows that instantly make eyes pop –with a mini eye shadow primer at no additional cost between September and November.

Hard Candy eye shadow primer, although not sold as an individual product, has achieved cult status among Hard Candy aficionados. Previously, this product only was available attached to the In The Shadows collection. The Kal-eye-descope and Meteor-eyes baked shadows and the newly attached mini eye shadow primer will be priced at $6.

For the same two-month period this fall, every Sheer Envy Face Primer will be sold with a mini plumping serum in light pink Girl Next Door. In addition, Mouthing Off, a favorite gloss across the board, will be paired with a glittering black Walk the Line liner in Asphalt and Hot Smudge.

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Target rolls out redesign, expanded food in stores in Tampa and Denver markets

BY Jim Frederick

MINNEAPOLIS Target has begun the rapid rollout of a new store format that puts a greater emphasis on fresh food and a more convenient, one-stop shopping experience.

The chain on Tuesday unveiled the new, more food-intensive prototype at eight Target stores in the Tampa, Fla., area and five units in the greater Denver market. Those remodeled stores are part of a major store construction and overhaul campaign by the giant discounter, which now operates 1,743 stores in 49 states. Target announced it would unveil a total of 350 new and renovated stores by the end of 2010.

The new store design features “an inviting open-market grocery layout, stocked with a selection of fresh produce, fresh meat and baked goods,” according to the company. The new layout “also includes reinventions in several other areas throughout the store, such as beauty, home, shoes and electronics, to provide guests with the ultimate shopping experience,” Target asserted Tuesday.

The increased fresh food selection includes national and private-label brands, and is designed “to make fill-in shopping quick and easy for guests on the go,” noted a Target representative. In all, the expanded grocery aisles will offer 90% of the categories found in a grocery store, according to the company, along with interactive displays and wider aisles.

“Target developed these concepts in response to guest feedback,” said VP merchandising Tim Mantel. “We’re evolving our store design to deliver one-stop shopping and convenience.”

Also undergoing a significant upgrade is the beauty department, with new, softer lighting and curved fixtures, as well as interactive screens to help guide customers in their selections. Target also has spruced up its home department, with wider aisles and lower product fixtures for easier navigation, “enabling guests to see more of the department at a glance,” according to the company.

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