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Alacer launches new for-kids SKU; pledges its support for Vitamin Angels

BY Michael Johnsen

FOOTHILL RANCH, Calif. — Alacer last week launched Emergen-C Kidz, a new vitamin drink mix specially formulated for children. A portion of the proceeds from the new SKU will be donated to Vitamin Angels, the company added.

For every box of Emergen-C Kidz sold, 25 cents will be donated to Vitamin Angels, a nonprofit organization dedicated to reducing childhood mortality through supplementation. "Essential nutrients enable young immune systems to fight infectious diseases, helping children attain good health and the opportunity to lead meaningful and productive lives," stated Howard Schiffer, president Vitamin Angels.

Alacer hopes to raise additional funds for Vitamin Angels through the My Emergen-C Kidz Pledge. For every family that takes the pledge, Alacer will donate an additional 25 cents to Vitamin Angels with the hope of raising $5,000. Parents can take the My Emergen-C Kidz Pledge at Facebook.com/EmergenC, where they can find tools and resources to help them track, celebrate and share their progress.

Each packet of Emergen-C Kidz fizzes in water to provide 250 mg of vitamin C, plus zinc, quercetin and other antioxidants, for immune support; five B vitamins that play a key role in metabolism for energy; and essential minerals and electrolytes to help kids stay healthy.

The Emergen-C Kidz vitamin drink mixes are available in three fruit flavors: fruit punch, orange and grape. Fruit punch and orange flavors are available where vitamin C products are sold, and grape is available exclusively at natural food retailers, including Whole Foods Market. The retail price for a 30-packet box averages $10.99. Free samples of Emergen-C Kidz will be available on the Emergen-C Facebook page, beginning Sept. 6.


For more information about Emergen-C Kidz vitamin drink mixes, Vitamin Angels and the My Emergen-C Kidz Pledge, visit Facebook.com/EmergenC. You can also follow Emergen-C and Vitamin Angels on Twitter via @EmergenC and @VitaminAngels.

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Whole Foods commences test run of Wellness Clubs

BY Allison Cerra

AUSTIN — Retailer Whole Foods is continuing its foray into the health-and-wellness realm.

The retailer, which doesn’t shy from health-and-wellness initiatives — including a healthy eating mobile application, "cooking coaches" and the recently-launched charity aimed to provide children with access to healthy food choices through partnerships with schools, educators and organizations — has commenced a pilot of membership-only Wellness Clubs in five cities, including Dedham, Mass., Chicago, Oakland, Calif., New York and Princeton, N.J. Chicago and Oakland Wellness Clubs will open next month, while the New York and Princeton Wellness Clubs will launch in October. It is speculated that if the pilot program proves successful, the Wellness Club offering will be taken nationwide.

Whole Foods Market Wellness Clubs provide an inviting environment where members are empowered to make educated and positive lifestyle choices that promote their long-term health and well-being through coaching, delicious food and a supportive community," the Whole Foods Wellness Club page reads.

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A&P selects DemandTec for deal management

BY Drug Store News Team

SAN MATEO, Calif. — A&P has selected DemandTec’s Deal Management software service to help streamline its deal-and-allowance management capabilities.

DemandTec will convert A&P’s current paper-based approach into a collaborative, digital workflow across multiple divisions, formats, and store clusters.  A&P will capture vendor-submitted deal information in a secure online setting, negotiate and manage each deal, establish control points for data accuracy, and store information for seven years, providing an electronic trail to help support regulatory compliance.  The software service will be integrated with A&P’s existing systems to leverage current automation for coupon, tag, and sign production as well as automated billing and invoice reconciliation.

"Through A&P’s partnership with DemandTec, we expect to not only gain near-term benefits through a more streamlined, collaborative deal management workflow with our suppliers, but to also support a broader end-to-end promotion planning strategy that maps to our existing systems," said Tom O’Boyle, EVP marketing, and supply chain at A&P.

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