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Alacer donates funds from new product to Surfrider Foundation

BY Michael Johnsen

SAN CLEMENTE, Calif. Alacer Corp. recently announced an alliance with the Surfrider Foundation in an ongoing effort to clean and protect the world’s oceans, waterways and drinking water.

As part of that alliance, Alacer launched its Emergen-C BLUE product earlier this week at the ECRM Vitamin, Diet & Sports Nutrition conference in Atlanta, in which a portion of the proceeds will be donated to the Surfrider Foundation.

“I am thrilled to announce the launch of our new cause-based product, Emergen-C BLUE,” stated Michael Galef, Emergen-C VP marketing. “Threats to our waterways and the effects of pollutants on our health are overwhelming. With Emergen-C BLUE, our goal is to get consumers as interested in Going Blue as they are in going green, and there is not a more powerful way to achieve this than by joining forces with the Surfrider Foundation.”

“We are extremely excited to be partnering with such a fantastic product,” stated Matt McClain, Surfrider’s director of marketing and communications. “Alacer’s steadfast commitment to support active lifestyles and protect our waterways through Emergen-C BLUE aligns perfectly with our mission.”

Alacer is currently planning an Emergen-C BLUE launch event, to be called MaliBLUE, taking place on April 26, in Malibu, Calif. The event will celebrate art and water, with proceeds benefiting the Surfrider Foundation.

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Abbott opens Singapore research lab

BY Alaric DeArment

SINGAPORE A United States drug and device manufacturer announced Tuesday that it opened a laboratory in Singapore.

Abbott said the pharmaceutical analytical research laboratory opened in the Southeast Asian city-state’s Biopolis research park. The Abbott Park, Ill.-based company said the lab was its first in Southeast Asia and would conduct stability studies, including studies on active drug ingredients and novel formulations, to support regulatory requirements around the world. 

“Abbott has continually increased its investment in R&D over the last decade, resulting in a promising pipeline,” Abbott SVP for pharmaceuticals research and development John Leonard said in a statement. “To realize the potential from the growth in Abbott?s early-stage pipeline requires the resources of a truly global R&D organization, and the scientific talent available in Singapore made it a logical choice for Abbott?s expansion in the region.”

The company said the work done at the lab will allow it to develop investigational medicines and deliver new treatments to patients faster in areas such as neuroscience and cancer.

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Winn-Dixie implements savings program

BY Michael Johnsen

Jacksonville, Fla. Winn-Dixie Stores on Wednesday announced the roll out of a savings program to help customers stretch their grocery dollars simply by using their Winn-Dixie Customer Reward Card.

Shoppers can enjoy savings throughout the store in five different ways. The program offers “Buy One Get One Free” deals, “10 for $10” items, quarterly “Good ‘Til” sales, Winn-Dixie brand products, which feature everyday savings, and new monthly “Locked-In Low Price” specials.

Winn-Dixie rolled out the new program last week using in-store signage, its circular advertisements and both TV and Radio campaigns. Each component focuses on the five ways to save, and encourages customers to shop their neighborhood Winn-Dixie.

“In these difficult economic times, our customers are looking for new ways to save at their neighborhood Winn-Dixie,” stated Dan Portnoy, Winn-Dixie’s chief merchandising and marketing officer. “The ‘I Saved’ program is one way we can offer our customers a fresh and local shopping experience with the value they deserve.”

Winn-Dixie customers save every time they use their Winn-Dixie Customer Reward Card on thousands of specially marked items throughout the store. Manufacturers’ coupons also apply, which allows shoppers to save even more.

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