BEAUTY CARE

Akasha puts a new spin on mascara

BY Antoinette Alexander

SAN FRANCISCO Akasha has introduced the new Spinlash, a mascara with a rotating brush.

The Spinlash brush rotates to remove clumps, coat and separate with each turn, and it also applies a liquid line of eyeliner all at the same time.

“We sent out samples and our customers discovered the innovation: If you hold the wand at the base of the eyelashes and pause for just a moment, before stroking upwards, you actually get a perfect coat of mascara and a professional application of eyeliner—all at the same time,” stated Barbara Carey, inventor of the Spinlash.

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Mintel: beauty manufacturers tapping into public desire for ethical cosmetics

BY Antoinette Alexander

CHICAGO Beauty manufacturers are riding the natural and ethical wave with new launches that focus on the environment, animal safety and human rights, suggests recent research from Mintel Global.

According to the data from the Mintel Global New Products Database Cosmetic Research, more than 2,800 ethical cosmetic and skin care products were launched in the United States last year. In just the first five months of 2008, more than 1,800 new ethical beauty products have appeared on retail shelves.

“Beauty manufacturers have tapped into natural and ethical claims as a way to differentiate their products,” stated Nica Lewis, senior analyst at Mintel. “With ‘green living’ a hot issue for many Americans, companies have begun to highlight their use of natural ingredients and environmentally friendly packaging.”

The report found that cruelty-free is the most widely made ethical claim in new U.S. beauty products. In 2007, nearly 1,600 beauty and personal care products were introduced with a “cruelty-free” claim. In Mintel’s consumer research, 2-in-5 American women said they look for beauty products that were not tested on animals.

The organic trend in food has fueled the inclusion of natural contents in beauty products. The research found that 35 percent of American women surveyed cited natural ingredients as influential to their purchase decisions.

In addition, 12 percent of women cited recycled packaging as important to their beauty purchasing decision.

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SoftSheen-Carson updates relaxer packaging

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, a consumer products division of L’Oreal USA, has introduced updated packaging for its Precise No Lye Conditioning Relaxer.

The new packaging freshens Precise’s image with a sleek color scheme and layout and slimmer box, which saves on retailer’s shelf space. The package still has the signature periwinkle blue, purple and white. It offers the same number of applications across all SKUs: Two applications for twin packs and four applications in the economy pack.

The relaxer has the same formulation and the box clearly flags the “Same Patented Formula” and the number of applications included.

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