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Airborne launches chewable format

BY Michael Johnsen

MINNEAPOLIS — Airborne on Monday launched Airborne Chewable tablets, available in berry and citrus flavors, as an option for consumers "on-the-go."

One Airborne Chewable tablet provides as much vitamin C as in a three 8-oz. glasses of orange juice, the company said.

Airborne Chewables are sold in 32-count bottles at drug, grocery, club and mass merchants nationwide. The suggested retail price is $6.99. Airborne chewable tablets are free of caffeine, wheat, gluten and lactose, the company noted.


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Clif Bar volunteers improve outdoor areas on National Day of Action

BY Michael Johnsen

EMERYVILLE, Calif. — Meet the Moment, a Clif Bar program celebrating athletic adventures and the places where they happen, culminated this past weekend with a National Day of Action, a day of volunteer activities to improve outdoor areas.

The nationwide preservation effort brought together more than 1,200 people who contributed more than 4,500 volunteer hours to Protect the Places We Play. Preservation efforts included picking up trash on beaches, building and maintaining hiking and biking trails, building wilderness boundary markers and educational kiosks at trailheads, construction of a mountain bike skills area and restoration of popular climbing spots.

Clif Bar encouraged people to share how they Meet the Moment by uploading photos and stories at MeettheMoment.com. For each Moment uploaded, Clif Bar donated $5 to one of five charities: Access Fund, International Mountain Biking Association, Leave No Trace, Surfrider Foundation or Winter Wildlands Alliance.


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WAG moves ahead with vision

BY Rob Eder

WHAT IT MEANS AND WHY IT’S IMPORTANT — “I wore a baseball cap and sweatshirt and went into some old and new stores,” Walgreens president and CEO Greg Wasson told BusinessWeek about the time in 2009 when he went undercover to check out the competition in Manhattan, for the story that appears in its Sept 30 issue. “The moment I decided we should get serious about buying Duane Reade was after seeing their new Herald Square store. … I said, ‘Duane Reade is creating something new.’ That’s what we were looking to do.”

(THE NEWS: Walgreens reorganizes merchandising, marketing teams. For the full story, click here)

With that in mind, you might be able to say that Joe Magnacca’s vision and “exceptional market focus” may have been as important to the Duane Reade acquisition as the stores themselves. Walgreens wants to push the limits and keep reinventing the definition of a drug store and what it means to a consumer. From a total merchandising standpoint, Magnacca was the key architect of the reinvention of Duane Reade from “one of New York’s rawest shopping experiences, with the ambiance of a DMV,” according to the BusinessWeek article, to a “Manhattan Miracle.”

Today, many of the creative innovations that Magnacca helped bring to Duane Reade — particularly, the Look beauty departments, as well as the more upscale in which it delivers food, even elements of its Flex Rewards loyalty card program — are being applied across Walgreens’ other approximately 7,500 stores. And the company’s new flagship store at 40 Wall St., the first co-branded Duane Reade-Walgreens store, will continue to be a learning lab for what Walgreens could possibly replicate in its other stores. It will continue to use the store to test the outermost limits of the drug store shopping experience.

Now, Walgreens wants to completely integrate its stores and its messaging. The move eliminated the chief marketing officer position, and, as a result, Kim Feil, a world-class marketer, has left the company. Feil helped change Walgreens from “a good advertiser to a world-class marketer.” That’s how Wasson once described Feil’s important contributions to the chain. With such programs as “Walgreens: There’s a Way,” Feil helped position Walgreens as more than just a drug store but rather as an integral part of the communities it serves.

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