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Air Wick teams up with well-known brands on new collection

BY DSN STAFF

PARSIPPANY, N.J. — Reckitt Benckiser’s Air Wick is introducing a Familiar Favorites collection, which is inspired by the scents of such brands as Snuggle, Cinnabon and Baby Magic.

"Scent has the power to evoke a unique sense of comfort when you surround yourself with fragrances you know and love," said Domenick Tiziano, Senior Brand Manager, Reckitt Benckiser. "We’re thrilled to be partnering with three of America’s most recognizable and beloved brands for this new collection, so consumers can enjoy the comforting scents they love at home anytime."

The fragrances in the collection include:

  • Snuggle Fresh Linen, a unique blend of clean laundry and white flowers, which evokes the fresh linen scent from Snuggle;
  • Cinnabon Classic Cinnamon Roll, which features the aroma of Cinnabon’s freshly baked, cinnamon confections; and
  • Baby Magic Clean Baby, a clean scent featuring touches of baby powder and spring blossoms

The Familiar Favorites Collection, available now, retails for $3.75 to $5.99 and includes Air Wick Scented Oils and Air Wick Freshmatic Automatic Spray refills.

 

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Report: Data breach takes toll on Target’s shopper penetration

BY Antoinette Alexander

BOSTON — Target’s pre-Christmas database breach not only affected the retailer’s fourth-quarter same-store sales, but also contributed to plummeting shopper penetration post-holiday, according to a new report by Kantar Retail.

Kantar Retail ShopperScape data indicates that just 33% of U.S. households reported shopping at Target or SuperTarget during January, the lowest penetration number for Target in the past three years, and a 22% decrease in penetration versus January 2013. The overall trend in Target’s past four-week shopper penetration has been on a downward trajectory for the past several years.  

The retailer’s confirmation in mid-December of a major breach of its guests’ payment information proved a critical moment in exacerbating that decline, Kantar Retail stated.  

“In the wake of that news, Target failed to reach a December ‘bump’ in penetration of the same magnitude as it has enjoyed in recent years,” noted Rachel McGuire, Kantar Retail senior analyst and co-author of the report. “Our shopper data reflects the extent to which this issue continues to influence shopper behavior.”

The shift away from shopping at Target in January varied among key segments of guests, but was most significant among its core guests — Gen X (i.e., shoppers 32 to 49 years old), who are more likely than any other cohort to shop Target — as well as lower-income shoppers, who tend to shop Target at a lower rate in general but whose penetration at Target declined by a full 30% from January 2013 to January 2014.  

“Target is at a critical inflection point, as it strategizes how to win back the confidence of shoppers,” added Amy Koo, Kantar Retail senior analyst. “While the breach caused an immediate blow to sales and will affect traffic for some time to come, it also exposed the larger longstanding issue of Target’s fragile relationship with its less-engaged guests. While monthly guests demonstrated their commitment to Target since the breach, the same is not true for the less-engaged.”  


Kantar Retail stated that, for suppliers, it has never been more important to keep best guests pleased with Target’s assortment and experience, particularly Gen Y, moms and higher-income households, as they navigate the bumpy road ahead. And particular focusalso should be given to the less-engaged guests, Gen X and lower-income households.  

 

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New Albertson’s buys five more Dominick’s stores; names president of Jewel-Osco

BY Antoinette Alexander

ITASCA, Ill. — New Albertson’s has acquired five Dominick’s locations and appointed Shane Sampson, currently president of the company’s Boston-based Shaw’s Division, as president of the Jewel-Osco division based in Chicago. 

Sampson fills the role that had been held by interim division president Jim Rice since January 2014.

Sampson’s first project highlights the company’s commitment to investing in Chicago: Remodeling and reopening five additional former Dominick’s locations.

The company indicated that it is investing approximately $100 million in new projects and remodels for Jewel-Osco this year in the neighborhoods where it does business.

A fourth-generation grocer, Sampson started working at Albertsons as a courtesy clerk and held positions of increasing responsibility at the store, district and division levels. He also served as division president in the Intermountain and Florida divisions of Albertson’s. Prior to joining NAI in March 2013, he was SVP operations at Giant Food.

“Shane is an exceptional leader and his work at Shaw’s over the last year proves that he is the right executive to be at the helm of our largest division,” stated NAI COO Justin Dye. “Over the last year, we’ve focused on restoring Jewel-Osco’s tradition of excellence and commitment to Chicago and the surrounding area. Our customers deserve nothing less than the best, and we are striving for excellence. We are aspiring to be the best food and drug retailer in the neighborhoods that we are privileged to serve. Our team members have set our sights on having the best customer service around and truly the best in fresh foods, and not just with higher quality produce and our fresh juice bars in our remodeled stores, but also with expanded organics, fresh cuts of meat and amazing fresh meal selections. Our goal is to have all of our stores truly showcasing our passion for food and exceptional service. Likewise, Shane’s passion for the grocery business makes him a perfect fit for Jewel-Osco."

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