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Air Wick launches national parks-inspired air fresheners

BY Jason Owen

PARSIPPANY, N.J. — In recognition of National Park Week April 20 to 28, Reckitt Benckiser’s Air Wick is launching a new line of air fresheners inspired by the essence of America’s national parks. Proceeds will help benefit the National Parks Foundation.

"Air Wick is thrilled to partner with the National Park Foundation to preserve and celebrate the purity and beauty of America’s more than 400 national parks," said Domenick Tiziano, senior brand manager for Reckitt Benckiser. "While not every consumer has visited a national park, these fragrances are a catalyst for the senses, transporting the consumer to some of the nation’s most amazing places."

The limited edition collection was crafted by fragrance experts who spend countless hours creating a harmony of fragrance notes representative of the natural elements found in these national parks and pays homage to the brand’s "The Craft of Fragrance" creative platform. The scents include:

  • Grand Canyon: Be awestruck by the breathtaking majesty of Grand Canyon National Park, and discover the subtle floral notes of delicate cactus blossoms carried in the warm summer breeze;

  • Virgin Islands: Find yourself in the idyllic paradise of Virgin Islands National Park, and uncover the delightful notes of tropical plumeria and sweet honeysuckle;

  • American Samoa: Explore the lush paradise of American Samoa National Park to experience the sweet refreshing notes of native coconut and island palms;

  • Denali: Seek renewal in the sun-drenched valleys of Denali National Park to breathe in the clean notes of pure cotton grass and fresh spring air;

  • Gulf Islands: Bask in the fragrant scents that take you to the Gulf Islands, rich in white sand beaches and seashores that evoke sun-drenched sweet notes of a summertime paradise; and

  • Hawaii: Escape to a tropical island sunset at Honokohau National Historical Park, and savor the unspoiled notes of exotic papaya and hibiscus flower.

The full range of products, available in stores now, retails from $2.99 to $5.99 and includes scented candles, freshmatic auto spray refills, scented oils and reed diffusers.


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Safeway hoping to raise as much as $220 million through Blackhawk IPO

BY Michael Johnsen

PLEASANTON, Calif. — Blackhawk Network Holdings on Monday announced its intent to open its initial public offering of 10 million shares at an estimated offering price of $20 to $22 per share. The IPO will consist solely of shares to be offered by existing stockholders, including Safeway, and could raise as much as $220 million. 

Goldman, Sachs & Co., BofA Merrill Lynch, Citigroup and Deutsche Bank Securities will serve as joint-bookrunning managers, with Goldman, Sachs & Co. serving as the global coordinator for the proposed offering. Barclays, BMO Capital Markets, Credit Suisse, Piper Jaffray, Raymond James and Wells Fargo Securities will serve as co-managers for the proposed offering. The offering will be made only by means of a prospectus. 

Blackhawk, a majority-owned subsidiary of Safeway, is a prepaid payment network utilizing proprietary technology to offer a portfolio of gift cards, other prepaid products and payment services in the United States and 18 other countries.

 

 

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Fruth opens 27th store in Ironton, Ohio

BY Alaric DeArment

IRONTON, Ohio — Fruth Pharmacy is opening its second store in the town of Ironton, Ohio, the retail pharmacy chain said Friday.

The store, the 27th in the Point Pleasant, W.Va.-based chain, was formerly Staley’s Pharmacy, an independent drug store. Owner Jim Staley, considering retirement, sold the store to Fruth. All the store’s employees, including Staley and his sister, were offered positions, and most stayed, Fruth said. The chain also recently opened its 26th store in Ironton.

"His primary concern was to make sure someone would continue to take care of his patients at the same level they had provided for the last 65 years, and what would happen to his employees," Fruth president and chairman Lynne Fruth said. "It was important that his family-owned business continue as a family-owned business."

Fruth added new paint, flooring and display shelves, as well as expanded selections of gifts and grocery items, but kept many of the original fixtures, including built-in display cabinetry and an old-fashioned indoor phone booth. The store’s grand opening is scheduled for the week of April 29.

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