BEAUTY CARE

Ahoy! OPI develops ‘Pirates of the Caribbean’ nail polish collection

BY Allison Cerra

NEW YORK — New swashbuckling colors are on the horizon as OPI gears up to launch a new, limited-edition nail lacquer collection based on the "Pirates of the Caribbean" film franchise.

In line with the premiere of the franchise’s latest film, "Pirates of the Caribbean: On Stranger Tides," OPI has developed six new nail lacquers, including a new Shatter polish, which leaves behind a crackled, two-texture silver finish when painted over any dry OPI hue.

The limited edition line includes:

  • Skull & Glossbones: Best light gray ever, no bones about it;

  • Mermaid’s Tears: Few have seen this magical green;

  • Steady as She Rose: This gorgeous pink is your final destination;

  • Planks a Lot: Dive into style with this lustworthy purple;

  • Sparrow Me the Drama: This cool, collected pink means business;

  • Stranger Tides: Explore this uncharted sea of sage; and

  • Silver Shatter: A shimmering sea of silver with a two-texture finish.

The collection will be available in May at professional salons and such retailers as Ulta for $8.50 per bottle of nail lacquer.

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Runway models get stylized with Göt2b Rockin’ It line

BY Allison Cerra

NEW YORK — Models that hit the runway for the Z Spoke Zac Posen show during New York Fashion Week had their tresses styled with Göt2b products, thanks to celebrity stylist Larry Sims.

Sims utilized the Göt2b Rockin’ It line to style each model’s hair. Products that were used included Göt2b Rockin’ It Encore fresh dry shampoo, Göt2b Rockin’ It Encore hold hairspray and Göt2b Rockin’ It Encore hold gel. The Göt2b Rockin’ It line features “4ever stylestay” micro-amplification polymer technology that helps give hair “no helmet-head” hold that feels weightless and flexible, the company said.

The Z Spoke Zac Posen fall/winter 2011 collection debuted Feb. 10.

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Jonathan Antin tapped for Conair campaign

BY Allison Cerra

STAMFORD, Conn. — Global fashion and beauty guru Jonathan Antin will be featured in a new campaign by hairstyle tools maker Conair.

As part of Antin’s affiliation with Conair, he will be seen in advertising campaigns, make guest appearances and participate in beauty and fashion industry events, at which he will demonstrate the use of Conair styling tools and promote innovative Conair brand concepts, the company said.

"Jonathan brings a lot of excitement and energy to our product lineup. His styling expertise and experience with our tools will reinforce our message of salon results at home," said Paulette Heller, VP marketing for Conair.

Antin has styled several celebrities and has appeared on such television shows as "Blow Out" and "Shear Genius."

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