CENTER STORE

AHD International markets all-natural, healthy coconut products

BY Melissa Valliant

ATLANTA AHD International, a wholesale vitamin food supplement ingredient provider, plans on marketing coconut oil and coconut water, due to its recent partnership with RV Industries.

The coconut oil will target food products, while the coconut water will be mostly used in sports and functional beverages. Both coconut products are 100 percent natural, fat-free, low-calorie, chemical-free and a natural source of vitamin E. Coconut water’s nutritious attributes make it ideal for use in sports drinks; it provides potassium, calcium, Vitamin C and iron, which “naturally restores the body’s electrolytes,” according to the company.

The products do not require refrigeration and can also be used in cosmetic items, such as massage oils and hair products. The coconut line follows AHD International’s recent trend toward healthy products, such as its recent release of heart-healthy chia seeds, cranberry protein powder and high-grade brown seaweed-derived fucoxanthin.

“RV Industries has manufactured and provided our high-quality coconut products ­ shredded, flaked and granulated ­ to the U.S. market for nearly 30 years. Partnering with AHD International to distribute these two new coconut-based ingredients provides our company a great opportunity to reach new markets,” Robert Weschrek, general manager of RV Industries, said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Cadbury cuts middle layer of management; puts CEO in driver’s seat

BY Jenna Duncan

LONDON Cadbury today reported that it is revamping its management structure removing a layer of management and handing over the reins to chief executive officer Todd Stitzer to steer the company’s operational divisions.

“Our four region operational structure will be eliminated, leaving seven business units (listed in Appendix A) which will report directly to [Stitzer],” Cadbury said in a press statement. “At the same time, we are strengthening our global chocolate, gum and candy category structure, further increasing our focus on category development.”

The change will extract the company’s current regional management structure, removing layers and spreading out organizational tasks over other layers. The company hopes that the change will provide “faster decision making, improve in-market execution and ensure a stronger alignment of category strategies and commercial programs,” it has stated.

The removal of the management layer will affect 250 positions, many of them senior managers. Cadbury said that the changes were following a plan started in 2007 to restructure operations.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Research confirms pomegranate’s health benefits, POM sales on the rise

BY Melissa Valliant

LOS ANGELES Recent research has affirmed pomegranate’s various health benefits, and the juicy, red fruit’s sales have soared in response. POM Wonderful, the leading seller of pomegranate products, has dished out approximately $25 million on research in order to authenticate its nutritional perks.

In response, the fruit has been added to more than 400 new food products in the past year, including salad dressing, power bars, vodka, cereal and tea. “Ten years ago, only 10 percent of the (U.S.) population had ever tasted a pomegranate,” said Tom Tierandsen, manager of the California Pomegranate Council. “Now, we see no slowing in demand. People are using them in so many different ways.”

Besides being loaded with antioxidants, the pomegranate has been found to improve blood flow, promote prostate health and slow aging. It’s also a good source of vitamin C, vitamin B5 and potassium.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?