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Agenda for upcoming 2013 Retail Clinician Education Congress now available

BY Antoinette Alexander

LAS VEGAS — The agenda for the 2013 Retail Clinician Education Congress, which will be held in May in Las Vegas, is currently available, and those who register now can take advantage of a $99 registration fee.

To check out the 2013 RCEC agenda, click here.

The sixth annual RCEC conference, which is hosted by Drug Store News Group in conjunction with the Convenient Care Association, will be held May 14 to 16 at the Planet Hollywood Resort in Las Vegas.

The three-day educational and networking forum is designed to meet the needs of the growing field of convenient care practitioners. The entire program is dually accredited for nurse practitioners and physician assistants. This year’s event will, once again, feature an Executive Track, as well as a Collaborative Care Track, which is accredited for nurse practitioners, physician assistants and pharmacists.

The RCEC event also serves as a platform to honor those providers and key executive leaders whose work throughout the year has distinguished them among their peers in retail health care. The annual Clinician Awards for Retail Excellence (CARE) Awards honor the “Unsung Heroes” who work tirelessly each day to help further the cause of retail-based health care. CARE Award nominations are open until April 1.

During the event, the winner of this year’s Loretta Ford CARE Lifetime Achievement Award also will be announced. Past winners of the Lifetime Achievement Award include Loretta Ford, who helped revolutionize the nursing profession more than 40 years ago with her work in co-founding the nation’s first pediatric nurse practitioner program; Mona Counts, who opened one of the first all nurse practitioner practices in the United States; Shirley Chater, former commissioner of the U.S. Social Security Administration; and Hal Rosenbluth, co-founder of Take Care Health Systems.
 

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Sunscreen Bands to take guesswork out of skin protection

BY Rebecca Haughey

HUNT VALLEY, Md. — JADS International, a health and beauty company, on Monday announced the introduction of Sunscreen Bands, which remind consumers to reapply sunscreen.

Sunscreen Bands change color as they detect the level of UVA and UVB rays based on the SPF level of an individual’s sunscreen lotion, spray or cream. Bands are pink before they are exposed to sun and quickly turn dark purple upon exposure to demonstrate activation.

Once in the sun, the user should apply sunscreen over the band. The band turns a light purple shade as a reminder to reapply sunscreen, as the sunscreen’s UV protection wears off. The bands gradually turn cream to alert the wearer that they have reached maximum sun exposure for the day.

JADS partnered with Marvel, Lifeguard, Alloy Entertainment and Save the Ta-Tas to provide fashionable bands with designs that will appeal to all ages.

"The intensity of UV radiation depends on altitude, latitude, season, air pollution, clouds in the sky, reflectivity and numerous other factors. Until now, determining sun exposure was somewhat of a guessing game for consumers," said Andrew Levine, CEO of JADS.

Sunscreen Bands work in salt and pool water, and are calibrated to work with all sunscreen lotions, creams and sprays with SPF 15 or higher. They are calibrated for people with Type II through Type VI skin, but are not recommended for those with Type I skin, the fairest type.

The new product will be available in March, sold in packs of five, at Kroger; Winn-Dixie; Kmart; Bed, Bath & Beyond; Giant Food; H-E-B; Brookshire Grocery; Buy Buy Baby; Kinney Drugs and Legoland Florida. JAD also offers private labeling and can create designs for schools, camps and other organizations.

 

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CVS Caremark appoints new chief digital officer

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS Caremark has announced the appointment of former Staples executive Brian Tilzer as SVP chief digital officer.

In his new role, Tilzer will develop and lead teams driving CVS Caremark’s company-wide digital innovation efforts and will focus on connecting current and future digital initiatives.

Tilzer has more than 20 years of experience in strategic business development, operations and information technology, with a deep concentration in corporate and e-commerce strategy. Prior to joining CVS Caremark, he was the SVP of global e-commerce with Staples, where he developed and led several multi-channel digital innovation strategies.

"We know that digital tools — such as mobile, social media and other online platforms — are a convenient and easy way for our customers to manage their health and access our products," stated Helena Foulkes, EVP and chief health care strategy and marketing officer of CVS Caremark. "Brian has a proven track record of developing innovative strategies that build business and enhance customer service. I am confident that his experience with digital innovation will help us engage with our customers even more, helping them on their path to better health."    

 

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