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Agaia and Walmart partner to introduce new cleaning product

BY Ryan Chavis

FORT LAUDERDALE, Fla. – Walmart announced the introduction of Great Value Naturals, a new line of all-natural cleaning products which features Evolve technolgy from Agaia.

The launch of the product line, now available in more than 2,000 Walmart stores, marks a dramatic advance in bringing "green" cleaning products to consumers.

"With the launch of Great Value Naturals, Green cleaners are finally taking center stage. Our patented Evolve technology allowed us to create a line of household care products that deliver everything consumers want — safety, efficacy and affordability," Benjamin Shell, CEO of Agaia, makers of Evolve said. "Customers will find that, in addition to being proven safe for people with multiple chemical sensitivities (MCS), they have remarkable cleaning, deodorizing and stain fighting power."

The debut of Evolve within the Great Value Natural brand is the result of an 18-month joint development relationship between the companies.

"At Walmart, we aspire to make our products more sustainable and the new line of Great Value Naturals allows us to provide green cleaners that are effective, affordable and good for the environment,"  Alberto Dominguez, vice president and divisional merchandise manager for Walmart said. "Agaia looked past traditional solutions and developed a new model for green cleaning that we’re proud to offer to customers under the Great Value brand."

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King introduces Candy Crush Candies

BY Ryan Chavis

NEW YORK – King, a gaming company, is taking Candy Crush sweets from computer and smartphone screens all the way to store shelves with the introduction of Candy Crush Candies.

The candies, which come in flavors like Jelly Fish, Mixed Fruit Gummies, Sour Fruit Gummies and Color Bombs, are inspired by King’s popular game Candy Crush Saga.

"We’re really excited to launch Candy Crush Candies and offer another way for fans of the game to be able to get a taste of the fun," said Tommy Palm, Games Guru at King. "We’ve been so delighted to see how much people love to play the game and crush those candies. Our games give players moments of bite-sized brilliance, and we hope these Candies will too."

Candy Crush Candies are offered in theater-sized boxes and will be available at retailers across the U.S.

 

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Proposed FDA rule on trans fats could bring costly reformulations for many common foods

BY Alaric DeArment

A proposed rule from the Food and Drug Administration would effectively eliminate artificial trans fats from foods in the United States by classifying partially hydrogenated oils as unsafe food additives and thus permitting them only in certain cases.

In its proposal, the FDA emphasized that it would give manufacturers of foods that contain trans fats enough time to reformulate their recipes in order to minimize market disruptions by spreading out the initial cost of about $8 billion over a number of years. While trans fats have been eliminated from most foods already, foods that still contain them include frozen pizzas, microwave popcorn, margarines and some dessert foods.

According to SymphonyIRI, frozen pizzas had sales of $4.4 billion in 2012, while the Popcorn Board, a Chicago-based trade group, states that 995.6 million pounds of unpopped popcorn — including microwavable popcorn — were sold in 2012. About 16 billion pounds of popcorn are consumed in the United States annually, and of the 70% of popcorn that’s consumed in the home, 90% is unpopped.

In other words, regardless of how much time manufacturers have to change their products, removing trans fats would constitute a pretty big change for many important product categories, and a potentially costly one for individual manufacturers. According to Time magazine, a number of popular foods will change after trans fats are removed, such as doughnuts, which could become more oily, or popcorn, which may begin to include real butter. But all manufacturers of foods that currently contain trans fats will have to find new ways to make them while keeping them as similar as possible to the way they were before.

At the same time, it’s well-known that artificial trans fats are a major contributor to cardiovascular disease, and the FDA’s proposal — despite drawing praise from health organizations and public figures like New York mayor Michael Bloomberg — follows a long string over the past decade of efforts to limit them. In 2003, Denmark became the first country to ban trans fats nationally; the FDA began requiring them to be listed in nutritional information charts on foods in 2006; New York City banned them from restaurants in 2007, and California banned them statewide in 2008. Restaurants and retailers have been getting rid of them too: McDonalds, Burger King and KFC have all taken them off the menu, and Walmart has notified manufacturers to get rid of them by 2015. And following the FDA’s announcement, public health officials in Australia proposed banning them there.

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