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After 4-month split, M&M’s spokescandies reunite

BY Allison Cerra

HACKETTSTOWN, N.J. — After announcing that its M&M’s spokescandies went their separate ways, Mars Chocolate said that they are back together.

M&M’s enlisted the help of consumers to reunite the chocolate icons, which include Yellow, Red, Blue, Orange and Ms. Green, through its "Reunite M" promotion. Consumers were awarded prizes valued at more than $1.5 million, including $100,000 to one individual, when they purchased select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.

"We’re ecstatic to have the M&M’s spokescandies back together," Mars Chocolate North America chief consumer officer Debra Sandler said. "They’ve been an important part of our brand for many years, so we’re so relieved to have them back where they belong, as well as grateful to our fans for pleading with our spokescandies to come home."

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SC Johnson launches Cerra.com

BY Allison Cerra

RACINE, Wis. — SC Johnson has launched a website for users that seek a happier, balanced life.

Cerra.com, named after the Roman goddess of agriculture Cerres, is a website that helps users focus on personal growth, the company said, through its interactive online experiences, product boutique and supportive Web community

"As a new venture of SC Johnson family of brands, Cerra truly embodies our goal of delivering innovations that make families’ lives better," SC Johnson SVP global corporate affairs communication and sustainability Kelly Semrau said. "Together with our renowned partners, ranging from licensed clinical psychologists and life coaches to counselors and relevant product advisers, Cerra aims to deliver the thing that most of us strive for — a happier, more balanced life."

For more information, click here.

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Campbell Soup Co. gears up for major product launch

BY Allison Cerra

CAMDEN, N.J. — Campbell Soup Co. is expanding its U.S. soup and simple meals business with 35 new products.

“We have a renewed focus on innovation at Campbell, and the items we’re launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio,” Campbell North America president Sean Connolly said. “We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options.”

The new product offerings include:

  • Five new Campbell’s Slow Kettle Style soups; four new regionally-inspired Campbell’s Select Harvest soups that tap the authentic flavors of such places as New Orleans, New England and the Southwest; and eight new Campbell’s Healthy Request soups that provide heart-healthy alternatives for some of the most popular soup varieties in Campbell’s condensed, Select Harvest and Chunky soup lines;

  • For convenient, simple meal making, Campbell is launching two 50-oz., family-size cans of Campbell’s Chunky soup, which make a perfect meal in only minutes when poured over mashed potatoes or rice; three new Swanson Flavor Boost products that deliver a concentrated broth in easy-to-use packets for skillet dishes or stir fries; and two new unsalted Swanson stocks developed for people who want to add rich beef or chicken flavor without adding salt;

  • In the Italian sauces category four unique Italian sauces will be introduced under the Wolfgang Puck brand. The Prego Italian sauce line will enter a new category with two pizza sauce offerings, and also will add a lower-calorie Prego Light Smart sauce; and

  • In the Mexican sauce category, two new Pace Mexican sauces are being launched: Restaurant-style salsa, a smoother blend than classic chunky salsa, and salsa con queso, a smooth cheese sauce that pours directly from the jar.

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