BEAUTY CARE

African Pride brings beauty suite to music festival

BY Antoinette Alexander

NEW ORLEANS — Ethnic beauty brand African Pride hair care is bringing its beauty suite to the 2011 Essence Music Festival in New Orleans.

Taking place in the heart of New Orleans on July 2, the appointment-based "My Pride. My Way." suite will serve as an oasis for female concert-goers.

African Pride’s branding team will invite festival attendees to indulge in complimentary beauty and hair services, light shoulder massages, chic cocktails and cupcakes, and photo opportunities to be featured in the brand’s national campaign. The suite also will feature a discussion on "My Pride. My Way." with Strength of Nature global’s national marketing director, Charlene Bastien. Attendees will have the opportunity to win a one-year supply of product, as well as use a signature recharge lounge for electronic devices and have Wi-Fi access.

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P&G helps consumers bag information about beauty items with My Beauty Adviser

BY Antoinette Alexander

CINCINNATI — Beauty mavens now can explore beauty items, get a beauty consultation, and read and write product reviews from the palm of their hand via a new multibranded mobile application from Procter & Gamble Beauty & Grooming.

P&G Beauty & Grooming brands Clairol, CoverGirl, Olay and Pantene have joined forces to create the multifaceted beauty application, dubbed My Beauty Adviser, which is geared toward consumers. The free application, developed by Densebrain, is for the iPhone and Android mobile platforms and can be downloaded via the iTunes Application Store.

"Our customers continue to tell us they need guidance to decide with beauty products to use and how to use them to get the look that they want," said Kevin Hochman, marketing director for Olay, Secret and Venus. "That’s why we created My Beauty Adviser: to help women find the best answers in a quick and fun way while on the go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases, and we believe My Beauty Adviser accomplishes that goal."

The application enables consumers to explore products, get personalized beauty recommendations and manage product selections via a Beauty Bag. Products can be stored for quick access later from consultation results, searches and articles by dragging the product image into the Beauty Bag, P&G said.

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Report: Schick looks to help men smell good with Xtreme3 Refresh

BY Antoinette Alexander

NEW YORK — Schick, an Energizer Holdings brand, is launching a men’s scented razor, the Xtreme3 Refresh, which will feature scratch-and-sniff packaging, according to a New York Times article.

Schick worked with a fragrance company to create a freshly showered fragrance that has been described as blending notes of spearmint, citrus and rosemary, the article stated. The scent is embedded in the rubber part of the razor’s handle.

The new Xtreme3 Refresh will be promoted via an online marketing campaign and a partnership with Nascar driver, Martin Truex Jr. According to the article, Schick will be circulating the new scent through diffusers at "refresh stations" it will set up at 10 Sprint Cup races this summer.

The new razor now is hitting store shelves, and online ads are slated to begin to appear June 17 on such sites as MadeMan.com and MensHealth.com, according to the report.

As previously reported by Drug Store News, Schick Quattro for Women disposables recently unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care’s Quattro for Women disposable razors and its Skintimate signature scent Raspberry Rain.

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