BEAUTY CARE

Aero Minerale coming to Walmart

BY Antoinette Alexander

CAMARILLO, Calif. — Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores.

Classified Cosmetics launched in 2001 with a prestige brand. The launch of Aero Minerale at Walmart combines Classified Cosmetics’ patented aerosol airbrush technology with a hydrating micro-mineral formula. The result, according to the manufacturer, is a widely accessible "masstige" brand with professional results. To use, just shake, aim and spray.

Aero Minerale is a micro-mineral makeup infused with aloe and additional moisturizing vitamins and botanicals. Lightweight, natural-looking and long-lasting, Aero Minerale promises not to accentuate fine lines or to dry and irritate skin.

The Aero Minerale line currently includes a 5-in-1 makeup primer, 10 foundation shades, two bronzers and two illuminating shimmers.

Celebrity makeup artist and Classified Cosmetics founder and CEO Yolanda Halston created the patented aerosol airbrush makeup in 2001 after five years of self-funded research addressing the needs of post-cosmetic surgery skin.

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Reckitt Benckiser continues to trim carbon footprint

BY Allison Cerra

PARSIPPANY, N.J. — Reckitt Benckiser has narrowed its carbon footprint by 11% in 2010, the company said.

The company, which owns such brands as Clearasil, Lysol and Woolite, said the reduction is part of its Carbon20 program, which aims to reduce its products’ impact on climate change by 20% by 2020.

"Focusing on climate change is right for our business, right for our industry and right for society," said Bart Becht, Reckitt Benckiser CEO. "Our Carbon20 program establishes ambitious targets for RB, and I’m pleased that we are on track to exceed them. However, much remains to be done in the realm of combating climate change, and RB will not rest in our quest to drive progress."

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Argan Magic coming to CVS/pharmacy

BY Antoinette Alexander

VAN NUYS, Calif. — JocottBrands, a developer and marketer of branded consumer products, is bringing the new Argan Magic hair care line exclusively to CVS/pharmacy.

The products are made with argan oil, a natural oil that is native to Morocco. Derived from the crushed fruit and nuts of the argan tree, Moroccans have been using the oil as a treatment in hair and skin care products for centuries. The oil is high in unsaturated fatty acids and rich in omega-9. Similar to the properties of jojoba oil, argan oil has been shown to penetrate the hair shaft and improve follicle elasticity and increase nourishment, the company stated.

The trio of Argan Magic products includes intensive hair oil, nourishing hair cream and restorative hair mask, all of which contain the oil that helps to restore shine and softness to dry, brittle hair while nourishing hair damaged by chemical services.

The intensive hair oil is the signature product. When applied to hair, it is absorbed instantly with no residue, leaving hair hydrated, soft and shiny. It also helps battle frizz with one to two drops. The product is priced at $9.99.

The nourishing hair cream is a leave-in styling cream that helps to eliminate frizz, add definition and shine. It is blended with pure argan oil to condition and hydrate hair. The price is $7.99. The restorative hair mask is a protein-rich hair-conditioning mask to help restore the hair’s body and elasticity while adding shine. The price is $9.99.

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