Adweek: Neutrogena goes digital for this year’s Earth Month campaign
NEW YORK — Johnson & Johnson’s Neutrogena Naturals is bidding adieu to TV advertising for its annual Earth Month campaign and is going all digital, according to a report by Adweek.
This year, the brand is reportedly launching a digital-only campaign that promotes water conservation and a new line of makeup wipes, Adweek reported. The campaign will feature Neutrogena Naturals spokesperon Kristen Bell, as well as a beauty vlogger and bloggers.
The campaign centers around the #WipeforWater hashtag on Twitter and Instagram, according to the report.
This year also marks the first year that the beauty brand will leverage social media to garner charitable financial donations for Earth Month.
Revlon takes its ‘Love Is On’ movement on the road
NEW YORK — Revlon is spreading the love by brining its beauty experience to select cities across the United States via its Love is On Pop-Up Shop.
Kicking off April 3, Revlon is taking the Love Is On movement on the road with the Revlon Love Is On Pop-up Shop, which will feature everything consumers need to prepare them for the endless possibilities of love, including: personalized makeovers and manicures using Revlon’s new product launches. It will also feature one-on-one consultations with Revlon’s expert beauty advisors who will customize the perfect palette and a sample bar where attendees can test products prior to purchase.
Revlon will also incorporate its #LOVEISON social campaign, inviting consumers to have their photo taken at the pop-up shop’s Love Is On photo booth and share on social media with fans and followers. By using the hashtag #LOVEISON, their photo has the chance to be featured on the Revlon Global Love Beacon in NYC’s Times Square.
The Revlon Love Is On Pop-Up Shop will be inspiring love in the following cities:
April 3-5 – Dallas, Texas – Deep Ellum Arts Festival
April 10-12 – Atlanta, Ga. – Atlantic Station
April 22-23 – New York – Times Square
April 29 – Boston – Faneuil Hall Marketplace
May 3 – Boston – May Fair at Harvard Square
May 16-17 – New York – Times Square
June 25-27 – Minneapolis – Twin Cities Jazz Festival
July 10-12 – Chicago – Taste of Chicago
Coty completes acquisition of Bourjois
NEW YORK and PARIS — Coty has completed its acquisition of the Bourjois cosmetics brand from Chanel for a consideration of approximately 15.43 million shares of Coty’s Class A common stock.
Bourjois has a portfolio of color cosmetic products that are sold through approximately 23,000 points of sale in more than 50 countries around the world, with leading positions in some of the most attractive markets for color cosmetics, such as Western Europe, the Middle East and Asia.
Bourjois was founded in 1863, by French actor Joseph-Albert Ponsin, who developed a line of color cosmetics for his fellow actors.