CENTER STORE

Adweek: More major food, beverage brands are going small

BY Antoinette Alexander

NEW YORK — As consumers increasingly look to curb their sugar and fat intake, many food and beverage companies are opting to go small, according to an Adweek report.

Citing recent research by Havas Worldwide, Adweek reported that in the last year nearly half (42%) of consumers have reduced their sugar intake as 38% have decreased their fat consumption.

According to the article, such brands as Pepsi, Mars, Hershey’s and Coca-Cola have responded by developing smaller sizes.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Jelly Belly fan favorite will get more mischievous this summer

BY Ryan Chavis

FAIRFIELD, Calif. — BeanBoozled jelly beans from Jelly Belly Candy Co. have caught on with thousands of fans, leading the company to announce two new gifts that will begin shipping this summer. BeanBoozled has proved popular, the company said, and consists of 20 beans: 10 wacky flavors that look exactly like their 10 sweet and satisfying counterparts.
 
The new BeanBoozled Jumbo box is a larger version of the previously introduced BeanBoozled Gift Box. The Jumbo Box measures 15.5” x 2.25” x 9.25” and is filled with BeanBoozled flavors in 45 individually wrapped bags. The BeanBoozled Jumbo Box ships in August.
 
The BeanBoozled Mystery Bean Dispenser comes filled with 3.5-oz. of BeanBoozled flavors. Fans lift the top portion of the dispenser up, then push it back down to its original position, with the dispenser displaying the selected bean. But will the fan get a wacky flavor or a scrumptious one? The dispenser will begin shipping in July.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

PepsiCo’s AMP Energy debuts new flavors

BY Ryan Chavis

PURCHASE, N.Y. — PepsiCo’s AMP Energy brand this week announced four new flavors to its portfolio. The new varieties include: AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape Zero and AMP Energy Watermelon Zero.
 
The brand cited consumer research from the “Evaluative Criteria Energy A&U Study” as its reason to expand the line’s flavor options, adding that 71% of energy beverage consumers think that better taste takes precedence over more energy. Consumers also realized a lack of “exotic” fruit flavors in the energy drink category.
 
"We knew energy drink fans were craving some serious flavor innovation in the category," said Greg Lyons, VP of marketing, AMP Energy. "So we made flavor our number one priority when rolling out these four delicious new AMP Energy products." 
 
The branded added that the packaging for the drink has been overhauled to showcase the new flavors in the lineup. AMP Energy fans can be on the lookout for the new flavors at retailers across the country. 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?