PepsiCo’s AMP Energy debuts new flavors
PURCHASE, N.Y. — PepsiCo’s AMP Energy brand this week announced four new flavors to its portfolio. The new varieties include: AMP Energy Strawberry Limeade, AMP Energy Passion Fruit, AMP Energy Blueberry White Grape Zero and AMP Energy Watermelon Zero.
The brand cited consumer research from the “Evaluative Criteria Energy A&U Study” as its reason to expand the line’s flavor options, adding that 71% of energy beverage consumers think that better taste takes precedence over more energy. Consumers also realized a lack of “exotic” fruit flavors in the energy drink category.
"We knew energy drink fans were craving some serious flavor innovation in the category," said Greg Lyons, VP of marketing, AMP Energy. "So we made flavor our number one priority when rolling out these four delicious new AMP Energy products."
The branded added that the packaging for the drink has been overhauled to showcase the new flavors in the lineup. AMP Energy fans can be on the lookout for the new flavors at retailers across the country.