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Adweek: Here’s what makes shoppers come back

BY Gina Acosta

In a new study released exclusively to Adweek, Boston-based consultancy C Space homed in on consumer loyalty among the big retail players, attempting to flesh out some insights about what makes shoppers come back. (Adweek

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Rubbermaid breaks ground with new food storage line

BY Gina Acosta

NEW YORK — Consumers looking for something to help keep produce fresher longer in the fridge have a new option in the food storage aisle from Rubbermaid.

The brand has unveiled FreshWorks Produce Saver, a breakthrough food storage container that features patented technology to keep produce fresher up to 80% longer than traditional produce packaging. 

With FreshWorks Produce Saver products, consumers can simply move produce from store packaging and into FreshWorks containers before refrigerating to maintain freshness for up to 80% longer. Available in three different sizes to fit a variety of produce needs, FreshWorks features revolutionary FreshVent technology to regulate the flow of oxygen and carbon dioxide, while the CrispTray helps reduce moisture and spoilage. From berries to leafy greens, this means that Americans can enjoy fresh fruits and vegetables for longer.

Rubbermaid will launch a "Long Live Produce Challenge" on June 13, encouraging consumers to test and prove the benefits of the FreshWorks Produce Saver, while they shop for their favorite fresh produce. 

FreshWorks Produce Saver features include:

  • Keeps produce fresh up to 80% longer versus store packaging.
  • FreshVent Lid contains revolutionary membrane that naturally regulates the flow of Oxygen and Carbon Dioxide to create the optimal environment so produce stays nearly as fresh as the day it was picked.
  • CrispTray helps keep moisture away from produce to reduce spoilage.
  • Lid filter lasts a lifetime.
  • Top shelf dishwasher safe, BPA-free.
  • Available in three sizes to hold all types of produce: Small (2.5 cups): Ideal for small berrie; Medium (6.3 cups): Perfect for strawberries; and Large (17.3 cups): Optimal for leafy greens.
  • MSRP: $9.99 to $15.99.

Rubbermaid's FreshWorks Produce Saver line is now available at retailers nationwide.

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MidWest Gloves & Gear inspires young gardeners with superhero collection

BY Gina Acosta

CHILICOTHE, Mo. — Parents looking to make gardening with their children more fun will be attracted to a new line of lawn and garden accessories from MidWest Gloves & Gear.

Just in time for prime gardening season, the company has unveiled a new collection of Warner Bros. products for their exclusive licensed line of “Batman” & “Superman” Garden Gloves and Gear for kids. The colorful Batman & Superman products are great for preschoolers aged 2- to 5-years-old.

“We are very proud to be the exclusive licensee for Warner Bros. Batman & Superman Garden Gloves and Gear products, and were applauded by the retailer buyer interest and excitement for these great fun products for kids at the recent Hardware Show,” said Stephen J. Franke, president of MidWest Quality Gloves, Inc. 

The new MidWest Batman & Superman Garden Gloves and Gear products include: Gripping and Jersey Garden Gloves, Grow Kit, Watering Can, Garden Bucket, Garden Trowel and Cultivator. 

The new MidWest Batman & Superman Garden Gloves and Gear products feature
high impact, impulse recognizable graphics with point-of-sale tags for fast-moving
sales.

MidWest Gloves & Gear products are sold at retailers across the USA.

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