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Adweek: Diet Pepsi offers limited-edition can design; exclusive Target stores promotion

BY Jason Owen

NEW YORK — In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

According to the ‘Fast Chat’ with Spiridakis, Diet Pepsi has partnered with HGTV star Vern Yip to release 7.5-oz. cans of Diet Pepsi with a home decor-inspired look featuring a blue and gray print and a peacock. And then in May, Target will run an exclusive offer with the Vern Yip design.

"In May, Target actually will run an exclusive program where consumers who buy Diet Pepsi will get a set of six coasters that have the Vern Yip design printed on them," Spiridakis told Adweek.

According to Adweek, the Diet Pepsi mini-cans will be available in 8-packs for the next couple of months.

PepsiCo has made other recent branding moves when the company announced last week it is updating the shape of its 20-oz. bottle for the first time in almost 20 years.

To read the full interview with Spiridakis, click here.


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Pringles chips launches new snack Stix

BY Jason Owen

BATTLE CREEK, Mich. — Pringles, a Kellogg’s brand, announced today a new twist on the Pringles potato chips, new Pringles Stix.

Pringles Stix will be available in three varieties: Honey Butter, Pizza and Cheese.

Pringles Stix are available in an 8-count box of single-serve pouches or a 70-count resealable back of sticks. Each single serve pouch contains less than 100 calories.

They are available now on store shelves.


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Quaker Oats pours the Perfect Portions

BY Jason Owen

CHICAGO — Quaker Oats, a subsidiary of PepsiCo, on Wednesday introduced Perfect Portions, a multiserve instant oatmeal that contains no added sugar and comes in a convenient, resealable package.

Quaker Perfect Portions comes in two flavors, both with no sugar added: Cinnamon and Maple. Both flavors are heart-healthy options, with two grams of soluble fiber per 45 gram serving, and are a good source of fiber (per 45 gram serving).

Quaker Perfect Portions is available in grocery stores nationwide at a suggested retail price of $2.29 per package.


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jojody says:
Apr-04-2013 10:34 am

I stop eating this in a while because I am diabetic person, but with this development I can eta this again. Thank you so much. -The Balancing Act Lifetime

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