HEALTH

Advil named ‘Official Pain Reliever of the NHL’

BY Michael Johnsen

NEW YORK — Pfizer Consumer Healthcare and the National Hockey League on Monday announced Advil as the Official Partner and the Official Pain Reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season. Under the agreement, Advil is also an Official Partner and the Official Pain Reliever of the 2014 Bridgestone NHL Winter Classic and the 2014 Coors Light NHL Stadium Series. 

“The Advil brand has joined the NHL family at a very exciting time,” stated Dave Lehanski, SVP integrated sales for NHL. “With the most ambitious series of big events in league history planned for this season — six outdoor games over 61 days — we are delivering unprecedented fan engagement while offering our partners more opportunities to activate than ever before.”

"The NHL deal provides a terrific platform for driving the launch of our new, fast-acting Advil line,” commented Brian Groves, U.S. chief marketing officer at Pfizer Consumer Healthcare. “We see the players and the league as embodying the fast-acting Advil promise of fast recovery from tough pain."

As an official partner of the NHL, Advil will receive significant media exposure, including prominent in-ice brand position, camera-visible dasherboards and placement at accompanying fan festivals of league tent-pole events. Advil will also benefit from custom integration throughout all NHL-controlled media properties, including NHL.com, NHL Network and NHL Social, in addition to the league’s U.S. national broadcast partner, NBC Sports Group.

 

 

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Nutrisystem announces sponsorship of American Diabetes Association’s annual Step Out: Walk to Stop Diabetes

BY Michael Johnsen

FORT WASHINGTON, Pa. — Nutrisystem on Monday announced it will sponsor and have more than 100 employees and their families, including CEO Dawn Zier and new Nutrisystem ambassador, Andy Baldwin, join the company at the American Diabetes Association’s annual Step Out: Walk to Stop Diabetes in Philadelphia. On Oct. 5, Baldwin will walk with Zier and Fort Washington-based Nutrisystem employees as part of the company’s ongoing commitment to support the fight against diabetes.

Baldwin, a family physician, is perhaps best known for his stint on the ABC show "The Bachelor: An Officer and a Gentleman." He is working with Nutrisystem to raise awareness about the need for healthier family lifestyles focusing on everything from food choices to exercise routines.  

While serving as a doctor, Baldwin also remains active in his athletic and charitable pursuits, including domestic and global humanitarian projects. He is the founder of the Got Your Back Network, a nonprofit organization that raises money to support families of fallen soldiers.

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New York passes legislation restricting sale of DXM to adults 18 years and older

BY Michael Johnsen

ALBANY, N.Y. — New York Gov. Andrew Cuomo on Friday signed legislation to prohibit pharmacies and stores from selling dextromethorphan to any person younger than 18 years unless they have a prescription.

“This legislation will combat the growing trend of DXM abuse by preventing young people from easily purchasing products that contain DXM,” Cuomo stated. “The overuse of this drug can lead to terrible consequences, so by limiting access to this substance, this new law will prevent tragedies and protect the health of our children.”

“CHPA applauds the New York legislature and Gov. Cuomo for taking a proactive step toward preventing OTC cough medicine abuse,” said Scott Melville, president and CEO of the Consumer Healthcare Products Association. “Teen cough medicine abuse must be addressed in many ways, and restricting access is one part of a multipronged approach that includes talking to teens about the risks and safeguarding medicines in the home," he said. "CHPA launched the Stop Medicine Abuse campaign to give parents and communities the information and resources they need to fight this problem, and we are hopeful that the passage of this law will increase awareness of this abuse and will ignite support for passage of a federal age-18 sales restriction of DXM.”

New York is now the second state to pass an age-18 sales restriction; California previously enacted this law in January 2012.

Under the new law (S.696-B / A.933-B), all retail establishments selling DXM will be required to request proof of age unless the customer appears to be older than 25 years of age. Any retailer violating the new prohibition will be subject to a fine of $250 for each violation. 

A number of counties in the state including Nassau and Suffolk have already enacted a restriction on the retail sale of DXM to individuals younger than 18 years.

CHPA also supports the federal bill Preventing Abuse of Cough Treatments (PACT) Act (S. 644) introduced in March by Sens. Bob Casey, D-Pa., and Lisa Murkowski, R-Ark.

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