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‘The Adventures of Tintin’ becomes sweet treat, thanks to My Idolpops

BY Allison Cerra

LOS ANGELES — A new line of licensed confections based on the upcoming film "The Adventures of Tintin" is making its debut.

My Idolpops has teamed up with DreamWorks Studios and Paramount Pictures to make a line of lollipops modeled after the characters in the film, which debuts in theaters Dec. 21. The company said it uses custom-designed proprietary molds to create pops that exhibit the actual shape of licensed brands, characters or logos.

My Idolpops recently rolled out a line of lollipops modeled after "The Smurfs," which debuted this summer.

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O-I names SVP, chief commercial officer

BY Allison Cerra

PERRYSBURG, Ohio — Glass packaging maker Owens-Illinois has appointed a new SVP and chief commercial officer, O-I said Tuesday.

Tony Gardner, who will lead O-I’s global sales, marketing, pricing and product innovation initiatives, brings more than 20 years of business leadership experience to O-I. Prior to his new position, Gardner worked at Accenture for five years, where he worked with many of the world’s largest consumer packaged goods companies and their suppliers.

Gardner succeeds Erasmo Schutzer, the company’s former SVP and chief marketing officer, who left the company in August.

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Tostitos hosts football-themed event to benefit Big Brothers Big Sisters

BY Allison Cerra

PLANO, Texas — Tostitos is hosting what the brand calls a "party with a purpose" on Dec. 16.

The chips brand will host "Tostitos Fiesta in the Square," a football-themed part designed to benefit Big Brothers Big Sisters that will be held in New York’s Times Square. On hand at this year’s event will be such former college and professional football legends as Jim Kelly, Rodney Peete, Antonio Pierce, Martin and Bill Gramatica, and Eddie George, who will offer tips and coach fans as they take turns attempting successful field goal kicks. Additionally, recording artist, television personality and Big Brother Nick Lachey will serve as the official host for the Tostitos Fiesta in the Square.

Highlights from the event will be shared during the nationwide broadcast of the Tostitos Fiesta Bowl on ESPN on Jan. 2, 2012.

"The Tostitos brand believes in being social and making any occasion a party, and this time we’re partying for a purpose by partnering with an organization that shares our passion for bringing people together," Tostitos VP marketing Justin Lambeth said. "Through the Tostitos Fiesta in the Square, we are celebrating mentorship and showcasing the link between great social skills and successful mentoring relationships with the hope that many of the participants will be moved to get involved with Big Brother Big Sisters."

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