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Advanced Vision Research whets the market with TheraTears Xtra

BY Michael Johnsen

WOBURN, Mass. Dubbed as the potential “next generation” of dry-eye products, Advanced Vision Research is working toward a spring 2010 launch of its TheraTears Xtra.

The new dry-eye solution contains trehalose, an all-natural ingredient with high water-retention capabilities. And while “trehalose” may not mean much to consumers, this will — TheraTears Xtra makes dry eyes feel better faster and longer.

Advanced Vision Research fields a complete line of product against the dry-eye condition, including TheraTears Liquid Gel for nighttime relief and TheraTears Nutrition, an omega-3 eye health supplement.

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Stiefel zaps acne segment with ‘leave-on’ treatment

BY Michael Johnsen

DULUTH, Ga. Stiefel Labs, a GlaxoSmithKline company, launched one of the first “leave-on” treatments for acne care, PanOxyl, as a line extension to the company’s acne-care bar and wash.

The formulation is not greasy as compared with spot treatments, and blends into the skin upon application. The new formulation delivers 10% Benzoyl Peroxide in a foam delivery.

In addition to consumer ad support, Stiefel will be fielding its 200-strong dedicated representatives to detail dermatologists.

Stiefel also introduced its Sensitive Sarna eczema itch relief kit, an all-in-one kit that includes a cleanse, itch relief and moisturizer.

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New directors elected to NACDS Foundation board

BY Drug Store News Team

ALEXANDRIA, Va. The National Association of Chain Drug Stores has elected three new directors to the board of the NACDS Foundation.

Jim VanLieshout, VP retail sales with Apotex; Alice Swearingen, VP channel development sales for GlaxoSmithKline; and Chris Dimos, president of pharmacy operations for Supervalu, will fill vacancies on the board, which consists of 22 members. 

“We are pleased to welcome the three new members to the NACDS Foundation board of directors,” said Edith Rosato, president of the NACDS Foundation.

“They will continue the strong representation on the board of chains and suppliers alike. We value their expertise, dedication and commitment to the industry, and we look forward to working together for the good of the public and the patients served by community pharmacy.”

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