Adults resolve to address paternity questions
More than half of adults with paternity questions have resolved to address their questions in 2012, according to an Identigene survey. Men with paternity questions are twice as likely (51%) than women (25%) to address paternity in 2012.
Overall, as many as 11% of adults have reported they have personally been in a situation where a paternity test was appropriate; and nearly 1-in-5 (18%) said that they or a close friend or family member have questioned paternity.
The research helps to confirm a seasonal sales trend identified by Identigene in its sales of Identigene DNA paternity test: Each year, the company experiences a spike in first-quarter sales that it attributes, in part, to New Year’s resolutions. “The new year definitely seems to trigger many adults with paternity questions to take steps to address their question,” stated Steven Smith, executive director for Identigene.
Although the specific reasoning for paternity testing varies from person to person, the benefits of confirming paternity are multifaceted and far-reaching. In the survey, 3-in-4 adults (77%) said they believe it’s important for a child to know his or her biological father. From emotional and health benefits to financial welfare, paternity answers can have many important and positive aspects for children. “Knowledge is empowering,” Smith said. “It’s important for children and families to know the truth about paternity, as it can impact a child’s health, as well as their emotional health and well-being for years to come.”
The article above is part of the DSN Category Review Series. For the complete DME/Diabetes Buy-In Report, including extensive charts, data and more analysis, click here.
Historical Remedies launches line of stress reduction homeopathic lozenges
ATLANTA — Historical Remedies, based in St. Paul, Minn., last week launched a line of six homeopathic "stress reduction" lozenges for introduction into the food, drug and mass channel at the ECRM Vitamin, Diet & Sports Nutrition EPPS in Atlanta.
Identifying a potential checkstand opportunity, the company has merchandised the lozenges as part of a shelf-ready, point-of-purchase pop-up display.
The line includes Stress Mints for stress relief, Moon Drops as a sleep aid, Pick-Up Drops for energy, Arnica Drops for muscle and pain relief, and Passion Drops for PMS relief.
DRS Health introduces line of doctor-recommended supplements
ATLANTA — DRS Health presented attendees of last week’s ECRM Vitamin, Diet & Sports Nutrition EPPS conference with a line of supplements that’s not only doctor-recommended but also doctor-developed. All of the product facings feature a picture of the doctor who helped develop the particular formula.
The lineup includes six products addressing bone/joint health, healthy weight loss, prostate health, prenatal nutrition and a heart health formula. Also part of that lineup, the Benson, N.C.-based company featured H3 Rapid Recovery, a powdered beverage mix formulated to help the body rebuild and maintain healthy muscles, cartilage and connective tissues, skin and soft tissues after surgery, injury or trauma. The vitamin and mineral drink mix contains manganese, chromium, arginine and bromelain, along with other ingredients.
DRS Health is represented by the Emerson Group and has contracted a public relations firm to help manage a comprehensive media spend that includes 30-second spots on network television.