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Adult Strawberry Milk serves up nostalgia with a twist

BY Allison Cerra

NEW YORK — Adult Beverage Co. has expanded its pour-and-serve portfolio.

New Adult Strawberry Milk combines the taste of ripe strawberries, sweet cream and premium vodka, the company said.

"Adult Strawberry Milk represents the playfulness and continued innovation of Adult Beverage Co. as we seek to develop and bring to market nostalgic cocktails with a ‘twist’ for adult consumers nationwide," Adult Beverage Co. co-founder Nikki Halbur said. "It’s important that we remain dedicated to creating fun memorable flavors that are sure to become classic favorites once again."

The suggested retail price for a 750-mL bottle of Adult Strawberry Milk is $17.99.

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NCPA debuts digital edition of magazine

BY Michael Johnsen

ALEXANDRIA, Va. — The National Community Pharmacists Association on Monday made its monthly magazine, America’s Pharmacist, available online and via mobile devices with a newly launched digital edition at Americaspharmacist.net.

“We’re excited to launch this enhanced digital edition so that our members can read their favorite pharmacy magazine at their convenience,” NCPA president Lonny Wilson said. “As the world becomes more mobile and our members increasingly offer more patient services away from the counter, we want to be sure they can access America’s Pharmacist anytime and anywhere.”

The content is identical to the printed magazine, with a host of enhancements, the association noted, including enhanced navigation, special page marker tabs that mimic physical bookmarks, drop-down menus displaying special content, and "sticky" notes. Add-ons can include embedded video and audio files, flash animation, margin ads, and e-cards that NCPA members will receive every month alerting them to go online and read the latest issue on their computer.

The e-magazine also is available on many tablet devices using iOS and Android operating systems.

NCPA student members, whose print copies of America’s Pharmacist often get delayed or lost because of summer breaks and multiple address changes, will receive the digital edition exclusively starting in September.

There also is an easily searchable archive of the last 12 issues in PDF format on that same landing page. The complete archive, still under construction, will go back to 2005.


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Nordic Naturals overhauls labeling system for professional product line

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals on Tuesday rolled out a brand new look across its professional product line with a new classification system to better assist selection.

"These labels have been developed with input from professional healthcare practitioners in mind," Nordic Naturals chief medical officer Keri Marshall said. "With more than 40 professional products, our new label design will make dosing and product selection convenient for the practitioner, and ensure the best possible experience for patients."

Nordic Naturals professional products labels now include a "true triglyceride form" seal to guarantee that triglyceride form products offer 70% better absorption than ethyl ester form products, providing better results and omega-for-dollar value; EPA and DHA amounts-per-serving that are clearly indicated for dosing convenience; and a "clinical research" seal to identify products featured in published research studies.

The bars now also are color-coded. Maintenance Support (in a blue package) includes nonconcentrate omega-3s and blends. High-Intensity Support (yellow) includes concentrated omega-3s with a minimum of 1100 mg of EPA+DHA per serving. Targeted Support (red) includes concentrated omega-3s with high levels of either EPA or DHA for targeted health needs. Condition-Specific Support (green) includes concentrated omega-3s that deliver high levels of EPA and DHA, with condition-specific nutrients added. Pediatric Support (orange) includes unique delivery options and dosing tailored to children.


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