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Adina launches Natural Highs coffee drink

BY Melissa Valliant

HALF MOON BAY, Calif. Coffee may have originated from the natural coffee bean, but there’s nothing natural about most coffee drinks today. Enter Adina For Life Inc., a beverage company that is taking it back to basics with its new Adina Natural Highs, the first pure, fair-trade certified, coffee energy drink.

Entrepreneurs from Odwalla, SoBe and Peet’s Coffee have teamed up to create this breakthrough in the coffee energy drink category, and Whole Foods Markets have already begun selling the product nationwide.

Natural Highs boasts all natural ingredients using premium, Fair Trade, organic Columbian coffee beans and no chemical additives. Besides getting a sustainable energy kick from the 100 milligrams of natural caffeine in each 8-ounce can, consumers will be imbibing the same amount of antioxidants acquired from four servings of fruit.

Adina uses a special cold-brewing process in order to produce its effective but healthy drink.

“The beverage landscape is littered with products providing empty calories, chemicals and artificial ingredients,” said Adina co-founder/chairman and Odwalla founder Greg Steltenpohl. “Adina Natural Highs is a breakthrough product that gives the consumer a healthier natural energy option and at the same time supports Fair Trade for a more sustainable future.”

The drink is available in four-packs for about $8, or $1.99 per can.

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Pringles creates customized snack cans in time for holidays

BY Melissa Valliant

CINCINNATI You may find that Pringles replaced the candy in your stocking this season. Procter & Gamble launched a new application on the Pringles Web site Monday that allows visitors to personally design a Pringles can. Beginning Oct. 27, the company will donate $1 for every submitted creation to Children’s Miracle Network, a non-profit organization that raises money through U.S. and Canadian corporate partners and directly distributes its funds to participating hospitals.

The site allows Pringles fans to create their own background, choose one of the application’s many colors, gradients and pre-made templates or upload personal photos. Text can also be added. The designs can be saved to the site for all visitors to view and vote on, with the three categories being Funniest, Most Creative and Best Design. Print, wrap around the can and glue or tape where the ends meet for a customized can that can serve as a holiday cookie container, gift box or stocking stuffer.

“The Can Creator is a great opportunity for people to make a difference, said Children’s Miracle Network. “During the holidays, people are looking for ways to donate time or money to charitable causes, and Pringles has offered visitors the unique opportunity to easily give back.”

The money raised—up to $20,000—will be awarded on or before June 30, 2009.

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Kroger teams with Special K to emphasize awareness of breast cancer

BY Jenna Duncan

PHOENIX Kroger Co. and Special K have partnered to raise awareness of breast cancer and have placed the photo of a local survivor on specially-marked boxes of Special K cereal, the companies have said.

One of Kroger’s employees, Darlene Werner, who works at a Fry’s Foods store in Gilbert, Ariz., will grace box covers of Special K, as will 46 other women who were selected as representatives. Their stories can be found online at www.sharingcourage.com, along with their cereal box photos.

About 6 million of the survivor Special K boxes were made and can be found in stores in select U.S. markets through November. Kroger has said that it had put $3 million this year into efforts of the Susan G. Komen Foundation to fund breast cancer research and promote awareness.

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