AdEX Media unveils new teeth whitening kit
Mountain View, Calif. AdEX Media, an online marketing, distribution and consumer products company, has launched Easy White Labs Teeth Whitening Kit, its first product in a new line of company-owned health and beauty products.
The solution is 35% carbamide peroxide. The kit includes a tooth demineralizer used to replenish minerals and lesson tooth irritation and a Blue Ray light used to speed and improve the whitening process.”We are excited about entering the health and beauty sector with such an effective product,” stated Scott Redwick, CEO of AdEx. “Our goal was to develop a product that we believe was superior to other products on the market. I am confident we were able to accomplish that goal.”
St. Ives offers Sensory Spa & Gallery at Sundance
Park City, Utah Alberto-Culver’s St. Ives brand has set up a Sensory Spa & Gallery to pamper VIP guests at this year’s Sundance Film Festival held here.
The St. Ives Sensory Spa & Gallery features star spa treatments and an exclusive nature-inspired art exhibition by artist Laurel True.”We are thrilled to be back in Park City for the second year in a row. Park City’s natural beauty and the wonderful energy of the film festival are the ideal setting to showcase our products. And this year we are offering luxury exfoliating treatments from head to toe. We’re also pleased to be giving back to the community through our partnerships with Laurel True,” stated David Kroll, VP U.S. marketing for Alberto-Culver.The four-day Sensory Spa & Gallery and Mosaic art exhibition wraps up with party on Jan. 21 to celebrate the premiere of “Motherhood,” starring Uma Thurman, Minnie Driver and Anthony Edwards.
Galderma Labs develops new Cetaphil UVA/UVB Defense SPF 50
FORT WORTH, Texas Galderma Laboratories is expanding its line of Cetaphil facial care products with the February launch of the new Cetaphil UVA/UVB Defense SPF 50.
The product is designed to provide broad spectrum SPF protection with a blend of five filters and is infused with titanium dioxide to block UVA/UVB rays.
The product, which is fragrance-free and non-comedogenic, is suitable for people with acne, rosacea, melasma and other skin-related conditioners where a hydrating formula with SPF protection is recommended.
The average price is $13.99.