News

Ad Age report: J&J’s baby brand targets millennial moms via social media initiative

BY Antoinette Alexander

NEW YORK — Johnson & Johnson’s baby brand is looking to reach millennial moms via a massive social media effort that will comprise 40 different videos, according to Ad Age.

The first video, titled “Our Promise,” launched on Wednesday and centers on the brand’s promise to remove potentially harmful ingredients from products.
 
"We recognized that in order to connect with the millennial mom, we really needed to be very transparent," Kelly Gottfried, marketing director of Johnson's Baby was quoted as saying in the Ad Age article. She emphasized that "the products were always safe. But as a mom, I understand you hear certain buzzwords about certain ingredients, and that causes concerns at any level."

The company will share the video through its YouTube channel and Facebook page and will also ask its employees to share the video through their own social-networking channels, the article stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Former P&G chief Robert McDonald confirmed to lead Veterans Affairs

BY Antoinette Alexander

WASHINGTON — As expected, former Procter & Gamble head Robert McDonald has been confirmed to serve as Veterans Affairs secretary.

In a statement, President Barack Obama applauded the U.S. Senate for the Tuesday’s confirmation, saying, “As a veteran himself and a proud member of a military family, Bob is deeply committed to serving our veterans and their families. And as an executive with decades of private-sector experience, he is uniquely equipped to lead the Department of Veterans Affairs, and to help change the way the VA does business. As a country, we have a solemn duty to serve our veterans as well as they have served us. I know Bob will help us honor that commitment and make sure every veteran gets the care they deserve, the benefits they’ve earned and the chance to pursue the American dream they’ve risked so much to protect. “  
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Revlon’s Q2 impacted by higher ad spend for consumer brands

BY Antoinette Alexander

NEW YORK — Revlon announced on Wednesday that second-quarter net sales in its consumer segment experienced a 2.5% boost thanks to higher sales of Revlon color cosmetics, Revlon ColorSilk and Sinful Colors, but a higher advertising expense impacted profits during the period.

“All-in-all, we consider this a good quarter. As you know, a significant part of our business in the United States is in the mass color cosmetic category, which is declining year-to-date into 2014 versus 2013,” Lorenzo Delpani, president and CEO, told analysts on Wednesday. “While the color cosmetics category in the United States continues to be softer, we remain focused on supporting our brands with the intent to grow market share and develop our business. To that end, we have increased advertising spend by $11.7 million in the second quarter versus last year, which was primarily in support of our consumer brands. Year to date, we have spent $20 million more than last year, which is a 16% increase.”

During the quarter, net sales in the consumer segment totaled $367.3 million, up 2.5%. The company attributed the increase to higher sales of Revlon color cosmetics, Revlon ColorSilk hair color and Sinful Colors, partially offset by lower net sales of Almay color cosmetics.

Consumer segment profit decreased 2% to $82.4 million, largely due to $11.7 million of higher advertising expense.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?