Ad Age: Exclusive vitamin brand Olly shaking things up at Target
BY DSN STAFF
NEW YORK — In a story of what good merchandising can do to lift category sales, Target generated more than $1 million in sales over the first two weeks its exclusive vitamin brand Olly was on store shelves, Olly founder Eric Ryan told Ad Age in a report published Wednesday.
The brand is exclusive to Target for one year, according to the report, though an e-commerce site pitching Olly will debut in June, Ad Age reported. The brand is built on its promise, which delivers experience over ingredients, for example, sleep vs. melatonin or beauty vs. biotin.
Ryan drew on his experience revolutionizing the cleaning-products category through design. "I could not find a worse aisle in the store [than supplements] that was difficult to shop or had more uninspiring brands," Ryan told Ad Age. "Shoppers would literally stress out trying to find something healthy for them. It's just a sea of confusion."
Hannaford, Publix take top two spots in 2015 Temkin Effort Ratings
WABAN, Mass. – Based on a study of 10,000 U.S. consumers, Hannaford's and Publix took the top spots in the 2015 Temkin Effort Ratings, which rates how easy or difficult companies are to work with. The ratings examined 293 companies across 20 industries. Aldi, Lowe's, credit unions, PetSmart, Trader Joe's, Amazon.com, Bed Bath & Beyond, Advance Auto Parts and Walgreens filled out the top 10 spots.
At the other end of the effort spectrum, Coventry Health Care, Health Net, Fujitsu, Fox Rent A Car, Medicaid and Comcast earned the lowest ratings.
"Customers avoid companies that are difficult to work with, both consciously and unconsciously, as they often seek to follow the easiest paths," stated Bruce Temkin, managing partner of Temkin Group.
The Temkin Effort Ratings are a component of the Temkin Experience Ratings. Additional highlights of the 2015 Temkin Effort Ratings include:
- Supermarkets, fast food chains and retailers earned average scores of "excellent," while TV service providers, Internet service providers and health plans earned average ratings of "poor";
- Kaiser Permanente, Southern California Gas Company, Amazon.com, TriCare, JetBlue Airlines, Georgia Power, Humana and credit unions all earned Temkin Effort Ratings that are more than 10 points above their industry averages;
- Ramada Inn, Fujitsu, Fox Rent A Car, Amica, HSBC, 21st Century, Consolidated Edison of NY, Spirit Airlines and Coventry Health Care all earned Temkin Effort Ratings that are more than 15 points below their industry averages;
- Comparing results from 2014 and 2015, hotels gained more than 10 points, while the next largest gainer is retailers (+2.5 points). Internet service providers and investment firms dropped the most, a bit more than three points;
- Seven companies increased by more than 10 points from last year: Residence Inn, US Cellular, JetBlue Airlines, Hyatt, Westin, Super 8 and Marriott;
- Six companies dropped by 10 or more points from last year: Subaru dealers, TD Ameritrade, Buick dealers, Audi dealers, Fujitsu, and Blue Shield of CA.
In its fifth year of publication, the 2015 Temkin Effort Ratings examines the likelihood of consumers to forgive companies across 20 industries: airlines, auto dealers, banks, computer and tablet makers, credit card issuers, fast food chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, major appliance makers, parcel delivery services, rental car agencies, retailers, software firms, supermarket chains, TV service providers, utilities and wireless carriers.
Larry Kocot to head up KPMG’s new Center for Healthcare Regulatory Insight
NEW YORK — KPMG, the U.S. audit, tax and advisory firm, has named Larry Kocot, a prominent healthcare law and policy professional closely associated with the launch of Medicare Part D, to lead the new Center for Healthcare Regulatory Insight within KPMG's Healthcare and Life Sciences Practice.
Kocot will be based in Washington D.C., and will assist KPMG's clients in assessing regulatory and policy trends driving health care transformation and industry convergence. The Center will focus on health care regulation and the broader implications of operating in a more collaborative and integrated U.S. healthcare payment and delivery environment.
"Healthcare organizations continue to face significant complexity on many fronts," Kocot said. "KPMG is well positioned to assist clients with navigating change in an increasingly regulated environment."
Kocot has been associated with a number of successful healthcare policy initiatives at the Brookings Institution, a leading policy research group, since 2007, following his federal government service as senior advisor to the administrator of the Centers for Medicare and Medicaid Services at the Department of Health and Human Services from 2004-07.
"Adding Larry's insights on emerging healthcare policy and regulatory trends will be a tremendous asset to our clients," said Ed Giniat, KPMG's U.S. Healthcare and Life Sciences Practice leader. "He is a recognized leader in assisting healthcare organizations reach their maximum potential in this new operating environment."
Kocot has served in senior leadership roles with a number of prominent organizations including, ICF International, the Partnership for a Healthier America, the Commonwealth Health Research Board, the National Association of Chain Drug Stores and the Center for Strategic and International Studies. In addition, Kocot has practiced law at Epstein Becker & Green; Dentons, US; and Akin, Gump, Strauss, Hauer & Feld.
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