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AMITYVILLE, N.Y. — Sundial Brands founder and CEO Richelieu Dennis received a huge honor from Fast Company when he was named to its Most Creative People list.
Introduced in 2009, this annual list features leaders who are shaping the future of business in creative ways and was quickly established as one of Fast Company's most esteemed franchises. This year, the magazine's editors presented an all-new group of highly accomplished, dynamic individuals from across the economy and around the globe whose work and ideas are driving the world forward. Spanning activists, food pioneers, CEOs, architects, athletes, musicians, writers, scientists and more, this honor recognized Denis as one of the 2017 Most Creative People in Business (Fashion and Beauty) alongside CEOs of Google, Apple, Under Armour, Deloitte, Gucci, WeWork, SoulCycle and Black Girls Code, as well as luminaries including John Legend, Sarah Jessica Parker, Shonda Rhimes, Cher, Serena Williams, Dwayne “The Rock” Johnson, Issa Rae, and Kevin Hart, among others. Dennis now joins the elite MCP community of 1,500 influencers who are shaking up the status quo in their industries.
Dennis leads Sundial's vision to serve underserved consumers through efficacious products made with natural, certified organic and fair trade ingredients. As a result, he has become recognized in the market for research innovation because of continual testing and incorporation of culturally authentic and globally-sourced ingredients into product formulations. By focusing on the unmet skin care and hair care needs of a diverse range of consumers, Dennis has led Sundial from selling its products on the streets of New York City to selling in and co-creating a comprehensive portfolio of product offerings with America’s largest retailers across mass, prestige, drug, grocery, beauty supply, natural and other specialty channels.
Dennis is also an innovator in the identification of and response to the cultural shift resulting in the New General Market, which Sundial defines as an amalgamation of cultures, ethnicities, and demographics aligned against commonalities, need states and lifestyles, e.g. an inclusion approach rather than a traditional segmentation approach. Via his vision and the company's Community Commerce purpose-driven business model, Sundial equips underserved people with access to entrepreneurial and educational opportunities and resources that enable them to create lasting value for themselves and their communities.
Sundial is the manufacturer of the SheaMoisture, Nubian Heritage and Madam C.J. Walker Beauty Culture brands.
In 2016, Dennis was also named by “OWN: Oprah Winfrey Network” to the inaugural “SuperSoul 100” list celebrating a dynamic group of 100 trailblazers using their power to move the world forward and whose vision and life’s work are bringing a higher level of consciousness to the world around them and encouraging others to do the same. Also in 2016, WWD/Beauty Inc awarded SheaMoisture the Ad Campaign of the Year Award for its “Break the Walls” efforts, which Dennis led to challenge the beauty industry’s divisive constructs and standardized ideals, redefine the meaning of “normal” in beauty and advocate for the industry to reflect inclusive beauty where “everybody gets love.”