BEAUTY CARE

Acure moves beyond beauty with new dietary supplements

BY David Salazar
FORT LAUDERDALE, Fla. — Organic skin, hair and body product maker Acure is rolling out a new line of dietary supplements, bringing its products with high-quality natural and certified organic ingredients to a new space. The line includes three flavors of Acure’s Power Meal and the company’s Green Super Food. 
 
The wheatgrass-free Green Super Food is a magnesium with vitamin B complex and includes a probiotic, vitamin C and Omega 3, all of which promote daily nutrition and healthy skin. 
 
The Power Meals, which come in original, chocolate and vanilla cinnamon flavors, contains a vegan, plant-based protein from organic sprouted rice, pea, quinoa, hemp, amaranth and chlorella. It also contains functional fiber, probiotics and enzymes and is rich in antioxidants and vitamins A and C. Yhe Power Meals and the Green Super Food are dairy-, soy- and gluten-free. 
 
Currently, the supplement line is only available online at acureorganics.com. 
 
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Third annual New General Market Summit set for April

BY David Salazar
Drug Store News and Mack Elevation will co-host the third annual New General Market Summit April 4 in Minneapolis. The exclusive thought-leadership platform will assemble several leading CPG organizations that passionately connect with today’s ever-changing, ever more diverse consumer. 
 
The one-day event will examine how winning brands are adopting new needs, motivations and practices within their organizations, and how best-practice companies are building stronger customer relationships through personalization, custom solutions and seamless omnichannel design.  
 
The New General Market consumer is an amalgamation of cultures, ethnicities and demographics aligned around common needs, purpose and lifestyle. Many of today’s top brands are building relationships with today’s New General Market by creating, honest and authentic one-to-one communities. 
 
“Our vision is to bring together some of the best brands in our industry; inclusive brands that think about their consumers from a psychographic perspective — not just demographics,” said DSN publisher Eric Savitch. “These brands are building intimate relationships with millennials and diverse cultures.”
 
Mack Elevation managing director Dan Mack added: “We have a diverse group of health and beauty brands who are committed to blending entrepreneurism with strategic business development. This year’s companies are purposeful, creative, nimble and very passionate about their business.” 
 
The New General Market Summit will feature executives from of a select group of special organizations that are committed to reaching and better serving today’s diverse consumer.  Sundial Brands CEO Rich Dennis, a pioneer in identifying and responding to cultural shifts in today’s consumer, will share new, emerging insights into the company’s organizational purpose and its social vision of community commerce.  
 
Executives from Unilever will discuss new insights the company is uncovering in its efforts to build more purpose-driven brands and Eric Ryan, co-founder of both the Method and Olly brands, will talk about the “birth process” for innovation for today’s changing consumer.
 
And Target senior director healthcare and optical John Peine will examine the strategic benefits of creating personalized, customized omnichannel solutions to target the New General Market consumer.
 
Participants in the April 4 event will help define the best practices of winning brands that connect with today’s diverse consumer, and will be featured in a series of DSN special reports later this year, both digitally and in print. (Click here to view a copy of the 2016 New General Market Report.)
 
For more information on how to participate, contact Eric Savitch at esavitch@lf1925.com or Dan Mack of Mack Elevation at mackdan@comcast.net.
 
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Sundial CEO named to Most Creative People in Business List

BY Brian Berk

AMITYVILLE, N.Y. — Sundial Brands founder and CEO Richelieu Dennis received a huge honor from Fast Company when he was named to its Most Creative People list.

Introduced in 2009, this annual list features leaders who are shaping the future of business in creative ways and was quickly established as one of Fast Company's most esteemed franchises. This year, the magazine's editors presented an all-new group of highly accomplished, dynamic individuals from across the economy and around the globe whose work and ideas are driving the world forward. Spanning activists, food pioneers, CEOs, architects, athletes, musicians, writers, scientists and more, this honor recognized Denis as one of the 2017 Most Creative People in Business (Fashion and Beauty) alongside CEOs of Google, Apple, Under Armour, Deloitte, Gucci, WeWork, SoulCycle and Black Girls Code, as well as luminaries including John Legend, Sarah Jessica Parker, Shonda Rhimes, Cher, Serena Williams, Dwayne “The Rock” Johnson, Issa Rae, and Kevin Hart, among others. Dennis now joins the elite MCP community of 1,500 influencers who are shaking up the status quo in their industries.

Dennis leads Sundial's vision to serve underserved consumers through efficacious products made with natural, certified organic and fair trade ingredients. As a result, he has become recognized in the market for research innovation because of continual testing and incorporation of culturally authentic and globally-sourced ingredients into product formulations. By focusing on the unmet skin care and hair care needs of a diverse range of consumers, Dennis has led Sundial from selling its products on the streets of New York City to selling in and co-creating a comprehensive portfolio of product offerings with America’s largest retailers across mass, prestige, drug, grocery, beauty supply, natural and other specialty channels.

Dennis is also an innovator in the identification of and response to the cultural shift resulting in the New General Market, which Sundial defines as an amalgamation of cultures, ethnicities, and demographics aligned against commonalities, need states and lifestyles, e.g. an inclusion approach rather than a traditional segmentation approach. Via his vision and the company's Community Commerce purpose-driven business model, Sundial equips underserved people with access to entrepreneurial and educational opportunities and resources that enable them to create lasting value for themselves and their communities. 

Sundial is the manufacturer of the SheaMoisture, Nubian Heritage and Madam C.J. Walker Beauty Culture brands.

In 2016, Dennis was also named by “OWN: Oprah Winfrey Network” to the inaugural “SuperSoul 100” list celebrating a dynamic group of 100 trailblazers using their power to move the world forward and whose vision and life’s work are bringing a higher level of consciousness to the world around them and encouraging others to do the same. Also in 2016, WWD/Beauty Inc awarded SheaMoisture the Ad Campaign of the Year Award for its “Break the Walls” efforts, which Dennis led to challenge the beauty industry’s divisive constructs and standardized ideals, redefine the meaning of “normal” in beauty and advocate for the industry to reflect inclusive beauty where “everybody gets love.”

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