BEAUTY CARE

Actress Melanie Mayron launches Mayron’s Good Baby skin care line

BY Antoinette Alexander

LOS ANGELES Director, writer and Emmy award-winning actress Melanie Mayron has launched a new natural skin care line called Mayron’s Good Baby.

Before the birth of her children 10 years ago, Mayron approached her chemist father, David, who has more than 45 years of experience in the pharmaceutical industry, about formulating a natural diaper and barrier cream that was safe enough to use at every diaper change. After the debut of the diaper cream formula, Mayron and her father worked to develop a number of other products that will be released in winter and spring 2009.

“The entire Mayron’s Good Baby natural skin care line is free from synthetic fragrances, paraben, sodium lauryl sulfate and DEA,” Mayron said. “It was a wonderful experience to work with my father on the creation of these natural products.”

Mayron’s career highlights including acting roles in television and films, most recently in “Lipstick Jungle” on NBC. She is also known for the role of “Melissa” in “Thirtysomething.” the award-winning indie film “Girl Friends” Costa Gavras’ “Missing,”and her own “Sticky Fingers,” which she co-produced, co-wrote and starred in. She recently directed episodes of “Tell Me You Love Me” and “In Treatment” on HBO, “90210,” “Lipstick Jungle,” and “Greek,” and the features, “The Babysitter’s Club” and “Slap Her She’s French.”

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BEAUTY CARE

L’Oreal to lay off 500 U.S. workers

BY Antoinette Alexander

PARIS French beauty company L’Oreal SA is planning to cut 500 jobs in the United States, or 4.7 percent of its U.S. workforce, between now and the middle of 2009, according to published reports.

According to reports, the job cuts are part of its effort to streamline activities and came as little surprise to analysts given the current economic downturn.

“The company is adjusting to a new reality with sales from specialty stores and beauty salon sales in decline,” ING analyst Marco Gulpers, was quoted as saying. Furthermore, slowing travel and hampered perfume sales at duty-free shops and weaker traffic department stores and hurt cosmetic sales, Gulpers noted.

The job cuts are not expected to affect the group’s business in other markets, according to reports.

The news comes several months after the beauty company stated it would close its Sofamo site in Monaco in March 2011 and transfer activities to northern France. The plant makes Helena Rubinstein and Biotherm cosmetic products.

Then in October, the company announced the sale of its Llantrisant site in Wales, which produces shampoo for the U.K. and Western Europe. The company will reportedly shift some production to Western Europe and purchase products from the new owner, Fareva, for the U.K. market.

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P&G lowers sales outlook due to inventory cut backs

BY Antoinette Alexander

CINCINNATI Procter & Gamble has lowered its sales outlook, citing an inventory cut back by retailers, distributors and consumers in both developed and developing markets.

The company stated on Thursday that it expects to grow organic sales for the October-December quarter, but below the 4 percent to 6 percent growth range previously estimated. The company, however, did not provide a new forecast.

P&G did confirm that, while it is operating in a more volatile environment, it is on track to meet its earnings per share guidance for both the October-December quarter and fiscal year 2009. It continues to expect earnings per share of between $1.58 and $1.63 for the October-December quarter and $4.28 to $4.38 for the fiscal year.

During the 2008 Analyst Meeting on Thursday in New York City, chairman and chief executive officer A.G. Lafley noted the importance of strategic consistency and told investors that P&G?s long-term growth will be driven by a continued focus on its core fundamentals‹building and supporting leading brands; ensuring its brands are delivering consumer value; leading innovation that differentiates its brands from competitors; managing cash, cost and organizational productivity with strict discipline.

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