News

Actress Judith Light, National Council on Aging raise awareness about influenza with PSA

BY Michael Johnsen

 
 
WASHINGTON — Award-winning actress Judith Light — known for TV’s "Who’s the Boss?," "Dallas" and "Ugly Betty" — is joining the National Council on Aging to raise awareness about influenza this season, NCOA announced Monday. The Flu + You program, a national public education initiative by NCOA aims to educate adults 65 years of age and older about the seriousness of the flu, the importance of annual vaccination, and available vaccine options.
 
The public service announcement will share information about the increased risk of flu in adults 65 years of age and older and the importance of understanding their flu vaccine options and getting an annual vaccine. According to the Centers for Disease Control and Prevention, the single-best way to prevent the flu is to get an annual vaccination, which is recommended for everyone 6 months of age and older.
 
“I just turned 65 and I am busier than ever. I need to stay healthy and can’t let the flu slow me down, so I received my annual vaccination and learned there are different flu vaccine options for people 65 and older,” Light said. “I want to encourage others to speak with their doctor or pharmacist to find out more about simple steps they can take to help prevent the flu for themselves and the people they care about.”
 
“Research shows that the immune system weakens with age, which means older adults are more likely to catch the flu and that they can suffer greater complications because of other health issues,” said Albert Terrillion, NCOA senior director for Clinical and Community Partnerships and director of NCOA’s Self-Management Alliance. “Through Flu + You, we encourage all older adults to help protect themselves by getting vaccinated as early in the season as possible.”
 
Adults ages 65 and older typically account for more than half (60%) of flu-related hospitalizations and almost all (90%) of flu-related deaths. Adults 65 years of age and older have flu vaccine options, including the traditional, standard-dose vaccine and a higher-dose vaccine specifically designed to address the age-related weakening of the immune system. The higher-dose flu vaccine, which includes four times the antigen compared with the standard-dose vaccine, triggers the body to produce more antibody against the flu virus. 
 
Flu vaccination is a Medicare Part B benefit, which means there is no co-pay for eligible beneficiaries 65 years of age and older.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

ATKearney releases follow up discussion on ‘Winning with Digital’ study

BY Antoinette Alexander

NEW YORK — Retailers’ shift from traditional to digital marketing vehicles stands to threaten the traditional forms of collaboration between retailers and their consumer packaged goods partners and requires even tighter collaboration between the two parties in order to succeed. That’s according to ATKearney’s newly released “Implications of the ‘Winning with Digital’ Study.”

To shed light on retailers’ shift from traditional to digital marketing vehicles, the National Association of Chain Drug Stores asked ATKearney to conduct a study. That study, dubbed “Winning with Digital,” was unveiled during the recent NACDS Total Store Expo in Boston. However, as ATKearney conducted that study it came to believe that digital transformation has far-reaching implications worthy of further discussion. Enter the follow-up “thought paper” called, “Implications of the ‘Winning with Digital’ Study.”

In the follow-up discussion, ATKearney suggests that, in order to collaborate effectively in digital marketing that moves product in the physical world, retailers and manufacturer partners must align on five key points:

  • Target segments;
  • Explicit parameters;
  • Ample offers;
  • Motivating content; and
  • Rapid test and learn.

“The majority of predominantly brick-and-mortar retailers still have large transformations ahead of them to exploit the opportunities available from digital techniques. Mindsets, organizations and processes will change as marketing approaches shift toward digital. Meanwhile, CPGs can support their retail partners through this transformation,” the paper states.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

QS/1, Veridikal partner for reconciliation programs

BY Ryan Chavis

SPARTANBURG, S.C. — QS/1, a healthcare automation solutions provider, on Monday announced that it now offers Veridikal Intelligence and Veridikal’s Reconciliation program to the pharmacies it serves. The program includes pre- and post-editing, EDI support, 835 processing, forensic auditing and reconciliation. 
 
This type of program allows pharmacies to eliminate many errors before claims are processed, the company said, which increases payments and accelerates prescription delivery to customers.
 
“Pre- and post-edits service evaluates prescription claims for omissions, errors and compliance with industry standards and metrics,” said Revonda Spratt, QS/1 VP, operations. “This prevents the pharmacy from submitting a claim the insurance provider would reject due to missing or inaccurate information, and decreases the possibility of paying multiple submission charges on a single prescription.”
 
The Veridikal business edits program allow for additional analysis of claims before they are sent to a third party, helping to reduce the number of errors before the claim is processed to ensure revenue enhancements while also reducing the amount of time pharmacy employees spend on correcting claims that rejected.
 
“Business edit training and support are provided to all customers,” said Larry Lane, Veridikal SVP marketing. “The pharmacy staff also has the ability to access Veridikal University’s comprehensive training program designed to meet the staff’s schedule and apply for continuing education.” 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?