Actress Debra Messing, Curél partner to support Direct Relief
NEW YORK — For the second time, Curél skin care, a Kao USA brand, is partnering with charitable organization Direct Relief to offer comfort to some of the most vulnerable women and children of New York City. Actress Debra Messing joined forces with Curél skin care and Direct Relief to distribute packages to those in need this month.
The Curél skin care team donated its new Rough Skin Rescue Smoothing Lotion for inclusion in 500 personal care packages distributed by Direct Relief to a local New York City center, giving the city’s disenfranchised women and families staples that are critical to their health and well being.
“I am so proud to be working with Curél skin care and Direct Relief to deliver personal care packages to homeless women and families in New York City who are in need,” Messing said. “It’s heartbreaking to hear the statistics on how many people are living in this city without access to these essential personal care items that we easily take for granted. I am proud and thrilled to be a part of such an important effort.”
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Olay honored at 2014 Skin Cancer Foundation Gala
NEW YORK — Procter & Gamble’s Olay facial skin care brand was recognized Tuesday evening at the Skin Cancer Foundation Gala for its recent skin cancer education campaign.
Through the stories of skin cancer survivors, Olay educated women about daily sun protection by stressing the importance of wearing a facial moisturizer with a minimum SPF 15 every day. The message of the campaign has been seen more than two billion times.
"We are so grateful to the Skin Cancer Foundation for recognizing Olay with the Skin Sense Award," stated Lela Coffey, brand director, North America Olay at P&G. "Our mission is to empower women everywhere to never settle and to be their best beautiful. We recognize we have not only the opportunity, but responsibility to continue a dialogue around skin cancer prevention, which we will do through joint efforts with The Skin Cancer Foundation."
Hillary Fogelson, a four-time survivor, who served as the face of the campaign, shared her story and easy tips for daily protection.
The goal of the campaign, along with the brand's work with the Skin Cancer Foundation, is to reduce the incidence of skin cancer. In the United States, more than five million skin cancer cases are treated every year.
Olay embarked on this mission to affect change that hinged on not only educating women, but also providing them with the products to care for their skin. Olay did this by reinforcing the message that sunscreen should not be restricted to only the beach or pool – it must be applied daily.
Coffey and Fogelson were present at the event, along with Perry Robins, president and founder of the Skin Cancer Foundation, to present Olay with the Skin Sense Award.